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User privacy, bigger scale, better relevance? The cookieless future looks bright

How to solve the cookie conundrum? Many in the advertising industry have been looking to identity as the best shot at a like-for-like replacement....
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Ad blocking? The reports of its death are not exaggerated

Back in the day, ad blocking meant one thing. Blocking all ads. Easy, eh? By design these tools were absolutely rigid; no gray areas,...
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Connexity Revenues Soar 60% Year-on-Year as Innovative Solutions for Both Merchants and Publishers Deliver...

LOS ANGELES and LONDON -- Connexity, the largest independent customer acquisition channel for e-commerce advertiser acquisition and a leading commerce monetization solution for publishers, is reporting...

Inskin Media Partners With Lumen Research to Offer Predictive Attention Estimates

Independent assessment proves the impact of Pageskin formats, providing advertisers with accurate assessments of campaign impact London, UK: Inskin Media, which specialises in multi-screen, high impact...
Ad Tech Daily

67% of UK Digital Media Buyers Think CTV is More Effective Than Linear TV

New research by Unruly finds 100% of digital media agencies and 77% of brands plan to invest more in CTV over next 12 months...

Attention Brands: Deliverable Based Pricing Is Here, Now What?

March 31st is an important date for many companies, specifically their sales and marketing departments. It’s the end of the first business quarter, a...

AdPushup Launches Header Bidding Analytics and the Hyper Optimizer to Refine Header Bidding Auctions

- AdPushup has launched two new capabilities--Header Bidding Analytics and the Hyper Optimizer - Using these publishers will have deeper visibility of header bidding auctions,...
Ad Tech Daily

Facebook and YouTube Account for 49% of Online Video Ad Revenue in 2020

LONDON — Global online video advertising revenue will grow from $70bn in 2020 to $120bn by the end of 2024 according to Omdia’s latest Global Online...
Ad Tech Daily

Tremor International Soars to 127% Revenue Growth in Fast-Emerging CTV Space

CTV revenue in Q4 2020 is the highest in company’s history with continued growth expected in 2021 LONDON, SYDNEY, SINGAPORE -- Tremor International (AIM: TRMR),...

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