Digital Intelligence

New York, NY – DoubleVerify, the worldwide leader in online transparency, accountability and performance measurement has uncovered elaborate advertising Fraud activity on over 1,200...

Online advertising start-up Reduce Data is an advertising analytics and optimization platform that leverages the power of big data to provide deeper insights into ad...

REDWOOD CITY, Calif., – Turn (www.turn.com), the cloud marketing platform, today announced the debut of the Flextag™ data capture solution, a self-service tool to...

Study Commissioned by SpotXchange Reveals Real-Time Bidding Will Account for Nearly 25 Percent of US Online Video Advertising Spending in 2014 DENVER - According to...

Case Moves Forward for Wholly-Owned Subsidiary of Lexington Technology Group with the Markman Hearing Scheduled for October 2nd, 2013 MCLEAN, Va. - Lexington Technology Group, Inc.,...

New Specification to Propel 3MS Program Forward Reference Implementation Will Enable Quick Adoption, While SafeFrame 1.0 FAQ Answers Questions Raised During Public Comment Period NEW YORK...

Research and Markets has announced the addition of the "Brazil Online Advertising Industry Outlook to 2016 - Forthcoming Sports Events Thrusting the Industry Growth" report to their offering.

Real-time bidding (RTB) is expected to reach $14 billion by 2016 according to IDC, so it’s no surprise that ad agencies, brands and even Facebook are trying their hand at the technology. However, in a recent study conducted by Forrester, less than 10 percent of digital media marketers are employing data-driven tactics to optimize the targeting, measurement and overall effectiveness of their campaigns. SiteScout, the world’s leading self-serve demand-side platform (DSP) for buying online display advertising, launched its Knowledge Center to help digital marketers understand, build and launch more effective display ad campaigns on the web and on mobile devices.