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Merkle Launches Two New Podcast Series “Inside Job: Making CX Work” and “Digital Marketing...

Podcasts dive into industry trends in customer transformation and digital media COLUMBIA, Md. -- Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company,...

Yieldmo Strengthens C-Suite with the Appointment of AdTech Veteran Eric Picard as Chief Product...

NEW YORK -- Yieldmo is proud to announce that it has recently hired Eric Picard as Chief Product Officer, reporting directly to CEO and...
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Pattern89 Delivers Immediate Insights to Improve Marketing Performance and Visibility Through New AI-Driven Capabilities

Enhanced datasets and end-to-end platform improvements help marketers power their creative decisions INDIANAPOLIS – Pattern89, a platform that specializes in creative artificial intelligence (AI) to...
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Facebook and YouTube Account for 49% of Online Video Ad Revenue in 2020

LONDON — Global online video advertising revenue will grow from $70bn in 2020 to $120bn by the end of 2024 according to Omdia’s latest Global Online...
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PubMatic Announces Record Fourth Quarter and Full Year 2020 Financial Results

Multiple growth drivers deliver record total revenue for Q4 2020 with year over year revenue growth of 64%, net income growth of 356% and...

Audiencerate Appoints Filippo Gramigna As New CEO

The identity hub appoints international ad tech and media leader as CEO to drive further success. Audiencerate, the identity hub enabling compliant data-driven advertising today...

AdPushup Launches Header Bidding Analytics and the Hyper Optimizer to Refine Header Bidding Auctions

- AdPushup has launched two new capabilities--Header Bidding Analytics and the Hyper Optimizer - Using these publishers will have deeper visibility of header bidding auctions,...

Attention Brands: Deliverable Based Pricing Is Here, Now What?

March 31st is an important date for many companies, specifically their sales and marketing departments. It’s the end of the first business quarter, a...
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ZoomInfo Launches ‘Targeted Audiences’ to Optimize Advertising Campaign Precision and Performance

Unparalleled Data Accuracy Enables Digital Agencies and Marketers to Reach the Right Targets VANCOUVER, Wash. -- ZoomInfo (NASDAQ: ZI), a global leader in go-to-market intelligence solutions,...

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