Flurry Analytics Announces 2015 State of Mobile
SUNNYVALE, Calif. - Flurry Analytics, part of the Yahoo Mobile Developer Suite, announces its annual mobile and application usage study. The State of Mobile...
Yahoo Unveiled New Technology Offerings at Advertising Week
Combines strengths of Yahoo, BrightRoll and Flurry to build robust ad tech portfolio and deliver best-in-class programmatic solutions for video, display and native advertising...
Marissa Mayer Joins Powerhouse Line-up at 2015 IAB MIXX Conference
Yahoo CEO to Share Her Perspective on the Future of Digital Media & Marketing in Fireside Chat with Jacob Weisberg, Chairman and Editor-In-Chief of...
Rubicon Project Joins Industry Leaders Including Google, Facebook and Yahoo in Launching Collaborative Advertising...
LOS ANGELES & NEW YORK - Rubicon Project (NYSE: RUBI), a global technology company leading the automation of advertising, announced that it would be...
Yahoo!/Bing Has Largest Market Share Increase Against Google in Five Years, According to New...
NEW YORK – IgnitionOne, the global leader in cloud-based digital marketing technology, released its quarterly digital marketing report, highlighting positive growth for Q3 2014....
Yahoo Now Ensures and Verifies Audience Delivery Using comScore
Yahoo Provides validated Campaign Essentials™ (vCE®) Through Its Unified Ad Solution
NEW YORK & RESTON, Va. - Today Yahoo (NASDAQ:YHOO) announced that advertisers can now...
Yahoo Japan Corp. Establishes Local Subsidiary YJ Marketing Ltd. in the United Kingdom to...
TOKYO - Yahoo Japan Corporation (Headquarters: Minato-ku, Tokyo, President and CEO: Manabu Miyasaka; hereinafter “Yahoo! JAPAN”) announced that a local subsidiary YJ Marketing Ltd....
Mocean Mobile and Yahoo Launch Premium Mobile Ad Marketplace
Mocean Mobile selects the Yahoo Ad Exchange to combine premium mobile inventory with real-time programmatic buying and precise targeting
NEW YORK - Mocean Mobile (http://www.moceanmobile.com), the...
Yahoo Joins the Ads Integrity Alliance
Yahoo teams up with Facebook, Google, and Microsoft in promoting online advertising safety
CAMBRIDGE, Mass. - Yahoo is the latest industry leader to join the Ads...
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