Digital Marketing

Hispanic-targeted marketing is the "Electric Car" of advertising challenges. Like auto execs, we marketers will freely admit that our current methods are short-sighted (thanks, in...

DMG (DSNR Media Group) – a global provider of digital advertising solutions for online, mobile, and social, announced today that they successfully increased sales by 300% in three months and leads by 400% in six months for Ubisoft's the Settler Online Facebook acquisition channel. DMG's social media division DMI succeeded in boosting Facebook ad performance by using their advanced proprietary advertising platform, PerformR to hyper-target and optimize towards quality users most likely to convert and return to make repeat purchases for additional games and related products.

REDWOOD CITY, Calif., – Turn (www.turn.com), the cloud marketing platform, today announced the debut of the Flextag™ data capture solution, a self-service tool to...

Christian Parkes, Vice President of Global Marketing, and Joseph Patel, Vice President of Content + Creative, Join the Team Working to Re-Launch the New...

Quantcast, an audience measurement and targeting provider for advertisers and publishers, has appointed Matt White as Director, Agency Sales. White joins the company from Yahoo! where he was previously Group Director responsible for all display and search business with WPP agencies. Prior to that, White was head of mobile sales for Channel 4.