Marketing Strategy

Brightcove Inc. announced last week the beta of its next-generation online video platform, Brightcove 3. The beta program provides access to a completely...

It's been quite some time since I posted anything on search marketing matters - which is, in fact, my main specialty. Sarah Worsham (Sazbean Consulting)...

The ink barely dried on Publicis' previous press release announcing the launch of VivaKi (their new media platform) that more news kick in from...

In 2005, spending on in-game advertising was USD$56 million, and this figure is estimated to grow to $1.8 billion by 2010 according to Massive...

New York, New York (June 30, 2008)—Eyeblaster, home of the world’s most innovative integrated digital marketing solutions has been selected by global advertising agency...

Interesting presentation from Google product managers on trends, benefits and strategies of online video advertising.

I bet the name doesn't tell you much, SnaggableAds - is it an ad that snags something, is it you who can snag...

Sarah and Aaron of Sazbean Consulting have recently created a new site for their business: http://sazbeanconsulting.com/ - check it out and don't be shy...

MOUNTAIN VIEW, Calif. (July 16, 2008) – In an effort to streamline the online media direct sales process, DoubleClick, a premier provider of digital...