Guest Articles

March 31st is an important date for many companies, specifically their sales and marketing departments. It’s the end of the first business quarter, a...

Since Impact was an official content partner for PI Live Global 2020, I was fortunate enough to host a lively panel discussion about the...

“My guess is that all these advertisers will be back on the platform soon enough.” That was Mark Zuckerberg’s reported response to the July-long...

Intro   Since the 23rd March, our world has changed significantly. The Government imposed lockdown has had a profound effect on our everyday lives.  Well before these restrictions were due to come into force,...

Join NativeX alongside industry leaders Tencent, Adjust & Apalon in New York as we discuss the Chinese mobile market. Learn about the advantages &...

Ad spend is expected to top £20 billion for the first time this year, mostly thanks to digital growth. But ensuring such substantial investment...

Marketers and advertisers are always seeking the Holy Grail – delivering the right ad to the right audience at the right moment. Today, technology...

The body responsible for writing the UK's advertising rules, the Committee of Advertising Practice (CAP), has recently published a consultation on a proposed rule...

It could be argued that the widespread coverage of subjects such as Machine Learning (ML) and Artificial Intelligence (AI) has only served to confuse...