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The Challenges and Opportunities of Machine Learning

It could be argued that the widespread coverage of subjects such as Machine Learning (ML) and Artificial Intelligence (AI) has only served to confuse...

Adpiler’s Saving Designers 3 Hours Per Banner Ad Set – Founder Jorrit Baerends Shares...

You: Hey Client, see attached for the latest banner ad designs. Each folder is a different ad set. Client: I can’t open the files...do I...

Rethinking Advertising Metrics to Demonstrate Brand Value

The measurement of digital advertising has evolved at a much higher rate than standardised measurements. From using the cubit system as a measurement of...

Five Ways to Achieve Easy Advertising in the Programmatic Age

Today’s advertising industry is a far cry from its pre-digital self. Huge innovation across the sector has forced many advertisers to transition away from...

What happens when a virulent ransomware worm turns to malicious ads as the main...

Unless you’ve been on vacation, you are already aware of Wannacry, the ransomware attack that spread around the world at breakneck speed and caused...

How the Convergence of Direct and Programmatic is Being Fuelled by Data

Recently, there has been increased conversation on artificial intelligence and how it can make advertising more relevant for consumers. Its potential cannot be understated...

Thirteen Months of Server-Side Header Bidding in Production: a Report from the Trenches

After more than a year of running large inventories of display and mobile traffic through our in-house built server side solution, the results are...

How to Handle the Risks of Programmatic and Direct Campaigns

Answer me this: what is the meaning of ad security and verification for publishers? I’m not talking about the typical definition of ad security which...

Ransomware Epidemic Takes Aim at Publishers & Ad Networks

Ransomware surged to epidemic proportions in 2016 and there are signs that malvertising will soon replace e-mail as the preferred delivery mechanism. For publishers and...

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