Guest Articles

Fitting that on Leap Day, adMarketplace would again leap ahead of the search syndcation industry by launching its new Publisher Dashboard, which gives web publishers unprecedented access to detailed reporting data and powerful yield optimization tools.

Delivering a satisfying online experience these days is no easy feat. On the one hand, consumers demand rich graphics, video, and a wealth of...

When we launched BrightTag ONE-Click Privacy last year, we gave site owners the tools to provide meaningful choices to consumers while responding to privacy regulations that vary by country. By integrating our site-level privacy controls with consumer choice tools, brands can offer clear “one-click” privacy options that stop sending data to third-parties when users opt out.

Online advertising is appealing because it is effective and measurable. The “Ad Tech” industry is a competitive and innovative space, where disruptive new techniques...

Google Shopping is a paid service. That offers an opportunity for many advertisers: more clicks, a lower cpc and better conversion rates. Advertisers are...

Last week, KissMyAds were stunned – as many others – by the news published by Simon Dawlat, CEO and founder of AppGratis. He announced that Apple...

As advancement continues in digital data gathering, utilization, and performance, technologists from all across the market are all seeking new ways to capitalize on...

Hispanic-targeted marketing is the "Electric Car" of advertising challenges. Like auto execs, we marketers will freely admit that our current methods are short-sighted (thanks, in...