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Engaging Anonymous and Privacy-Conscious Audiences: the Case of reddit

Branding is pretty much an exercise in relationship building. We have brands and we have audiences. How do they relate? How do they engage?...

Ad Viewability Series: Q&A with Alexander Edström, Admeta CEO

One of the increasingly hot topics of the year appears to be that of ad viewability, particularly in light of the Media Rating Council...

Interview: Yariv Erel, Co-Founder & CEO justAd, Introduces justAd Labs for Mobile Ads Production

justAd (www.justad.mobi) - the Tel Aviv-based cloud platform for the creation and distribution of rich media ads mobile and tablets - has recently announced...

Q&A: Justin Choi, CEO of Nativo, Explains Native Advertising and Nativo’s Platform

Native advertising platform Nativo (www.nativo.net), launched only last year, has grown to running hundreds of millions of native ad impressions on partner web properties....

Interview: Chris Mann, VP Product Management at Bizo, on Targeting Business Audiences

Otilia Otlacan: Bizo has recently announced the launch of Bizo Data Solutions, enabling B2B companies to efficiently engage their target audiences across an entire...

AdJuggler CEO John Shomaker Explains How the New AdJuggler Release Increases Both Brand Safety...

AdJuggler, a long-time supply-side platform has been quietly expanding it business into intelligent monetization, mobile application support, and mediation across heterogeneous demand sources. John...

Interview: Douglas de Jager, CEO of spider.io, Explains Ad Viewability and Its Impact on...

The talk du jour is certainly revolving around the seemingly endless issues of ad viewability and how to best measure viewable impressions across various...

Interview: Ed Haslam, SVP Marketing at YuMe, Brings More Insights into the New Mobile...

Ed Haslam, SVP Marketing at YuMe, Brings More Insights into the New Mobile Flip Ad Format

Interview: James Avery, Founder and CEO of Adzerk, Explains What the Adzerk adOS Platform...

Adzerk's core mission is to help publishers get the most revenue from the great content and resources they are creating. We do that through the adOS platform which is built to make optimizing both direct sold inventory as well as ad networks and remnant sources like Rubicon and Pubmatic as easy as possible. The adOS platform is at it's core an ad serving platform that aims to be the fastest, easiest to use, and most flexible platform available on the market.

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