Disney/ABC Television Group Chooses FreeWheel to Manage Advertising Across Display, Video, and Mobile Channels
Disney/ABC Television Group's Digital Media team has signed an agreement with video technology company, FreeWheel, to manage its advertising and monetize its content across digital channels including video, display, and mobile formats on ABC.com, ABCFamily.com, and ABCNews.com.
Adform Strengthens International Presence with New Dutch Office in Amsterdam
Display advertising specialist Adform has today announced the opening of a new regional office in Amsterdam, Netherlands. With the advertising sector showing great growth in the Netherlands, the move to the creative capital will enable Adform to support the local market in delivering the most innovative and technologically advanced display campaigns.
Starcom MediaVest Group and ShareThis Announce Social Quality Index (SQI) Integration into comScore Media...
Marks Major Shift in Media Buying Strategy and Publisher Evaluation
PALO ALTO, Calif. & CHICAGO - Starcom MediaVest Group (SMG) and ShareThis announced the integration of...
2012 Holiday Media Buying Season: Lock Up Inventory Now, According to SpotXchange
With the 2012 holiday media buying season right around the corner, brands need to start developing their plans now, if they haven’t already, according to SpotXchange, the largest global marketplace of digital video ad inventory. As these plans are formalized, brands and agencies should focus their buys around these four critical peak shopping days for consumers nationwid/
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