Web
Analytics Made Easy - StatCounter

ValueClick Media Puts Its Money Where the Brand Lift is with the 20/20 Brand...

There’s no denying that brand marketing and online advertising are converging…and at a rapid pace. Now, brand marketers have a money-back guarantee that their digital brand dollars will produce return. ValueClick Media, a division of ValueClick, Inc. (NASDAQ: VCLK), today announced the launch of the 20/20 Brand Guarantee, the company’s promise to deliver on a marketer’s brand lift objectives, or their money back.

DoubleVerify Uncovers Ad Fraud Tied to Copyright Infringement Sites, Costing Online Advertisers $6.8 Million...

New York, NY – DoubleVerify, the worldwide leader in online transparency, accountability and performance measurement has uncovered elaborate advertising Fraud activity on over 1,200...

Datonics Partners with MediaMath

Datonics data available within MediaMath’s TerminalOne platform New York, NY — Online data company Datonics (www.Datonics.com) has partnered with leading digital media-buying platform and services...

Reduce Data Helps Advertisers to Optimize Ad Spends in Real Time and Improve Overall...

Online advertising start-up Reduce Data is an advertising analytics and optimization platform that leverages the power of big data to provide deeper insights into ad...

Digilant Serves Ads through Facebook Exchange Real-Time Bidding System

Advertisers Can “Do Better Advertising” by Delivering Highly Relevant, Time-sensitive Messages to Key Audiences BOSTON - DigilantTM, the leading media-buying platform that enables marketers to “Do Better Advertising TM,”...

Interview: Myles Younger, Canned Banners Co-founder, Talks About DIY Creatives for Display Advertising and...

Earlier this week, digital media agency Exact Drive and display ad design platform Canned Banners announced a partnership to offer marketers a one-stop solution for launching and managing dynamic display ad campaigns. The service increases the performance and precision of display ad campaigns by personalizing ad creative in real time for each viewer. We've asked Myles Younger, Canned Banners Co-founder and Head of Marketing & Business Development, to give us more insights into the current display advertising market, the challenges and opportunities for SMBs and long tail advertisers.

Real-Time Bidding Spend in Online Video Advertising to Hit $1.14 Billion in 2014

Study Commissioned by SpotXchange Reveals Real-Time Bidding Will Account for Nearly 25 Percent of US Online Video Advertising Spending in 2014 DENVER - According to...

Akamai Leverages mDialog to Power Dynamic Ad Insertion for New Online Video Advertising Services

Using mDialog’s Technology, New Akamai Sola Ad Integration Services Will Enable Cloud-Based Targeted Video Advertising on Linear, Live and On-Demand Content Across Connected Devices TORONTO...

IAB Issues SafeFrame 1.0 to Address Growing Advertiser, Agency & Publisher Demand for Delivering...

New Specification to Propel 3MS Program Forward Reference Implementation Will Enable Quick Adoption, While SafeFrame 1.0 FAQ Answers Questions Raised During Public Comment Period NEW YORK...

To send us your announcement or press release, please see available options at: https://adtechdaily.com/submit-a-story/.

Advertisement

Featured

Advertisement

Sponsored

Advertisement

From our guest authors