comScore and MediaBank Announce Initiative to Provide Ad Agencies with Integrated Media Planning Toolkit
Integration Will Streamline Media Planning with Buying, Execution and Billing Processes
Reston, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world,...
Univision Launches Interactive Self-Service Platform Powered by AdReady
Platform To Provide Advertisers With Cost-Effective Way To Reach Hispanic Audience
NEW YORK & SEATTLE - Univision Interactive Media, Inc., the digital division of Univision...
the Rubicon Project Automates the Buying of Online Advertising
Rubicon onDemand Gives Ad Networks, Publishers’ Direct Sales Teams and Audience Sales Representatives Instant Access to the Web’s Best Premium Inventory
LOS ANGELES - the...
InternetArray’s Noobis to Offer Simple Social Media Marketing Packages for Advertising Agencies
Addresses Need in Shifting Ad Space
NEW YORK - Noobis Inc., an InternetArray (OTC: INAR) company, announced it will market newly developed Social Media packages...
IAB Advances the Conversation, Releases Social Advertising Best Practices
Industry’s First Roadmap for Realizing Platform’s Advertising Potential
NEW YORK - Social media allows consumers to interact with brands and become marketing messengers themselves—leading to...
TRAFFIQ Adds Advertising Technology Veteran To Board of Advisors
Former SVP and CIO of AOL’s Platform A Joins TRAFFIQ’s Advisory Board
NEW YORK - TRAFFIQ’s Chief Executive Officer, Mark Kahn, announced that Tom Iler,...
Google Ad Planner Gets a New Interface
Good news for all of you media planners out there working with Google Ad Planner: the much-awaited interface redesign has finally arrived.
As per Google's...
Compared to Last Year, Advertisers Rely Less on Print Ads and More on Internet...
Consumers are frustrated with many characteristics of Internet advertising
ROCHESTER, N.Y. - Advertisers continue to rely on a mix of media types, although print is...
Aggregate Knowledge Unveils Audience Discovery Engine for Display Advertising
Audience Discovery Engine Brings a New Level of Real-Time, Data-Driven Audience Validation and Audience Optimization to Advertising Agencies
SAN MATEO, Calif. - Aggregate Knowledge, the...
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