Interview: Roy Pereira, Founder and CEO Shiny Ads, Introduces the New Shiny Ads Audience...
Shiny Ads has just announced the launch of their audience targeting platform; Roy Pereira has kindly agreed to give us more insights into this breakthrough product that helps publishers make the most of of their ad inventory.
Adap.tv’s Video Upfront Marketplace Signals the End for the RFP Process
Adap.tv, the company that provides a programmatic way to plan, buy, sell and measure television and video advertising, today announced the launch of the Adap.tv Upfront Marketplace, the first media buying platform to automate the way of securing future inventory across multiple screens. The new offering will reduce the amount of time and money spent by media buyers and sellers on managing this once time-consuming process.
Interview: Updates on Ad Verification Progresses from Oren Netzer, CEO DoubleVerify
We are focused on our real-time bidding environment solutions. With this integration, our clients have the ability to utilize our pre-bid decisioning solution. Additionally, we are developing a solution that will evaluate and tie many different measurement metrics to provide practical and actionable guidance for the ad buyer and seller.
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