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BrightRoll Enables Advertisers to Optimize Campaign Performance With Launch of Real-Time Bidding for the...

RocketFuel, Turn, DataXu, Media6Degrees, MediaMath and TubeMogul Among First Major Buyers to Integrate With BRX SAN FRANCISCO, CA - BrightRoll, the leading provider of digital...

the Rubicon Project Reveals Global Research into the Online Advertising Market

Research Highlights the Growth of Programmatic Trading and the Rise of Demand-Side Platforms Taking 32% of Media Plans; Ad networks remain critical in overall...

Interview: Roy Pereira, Founder and CEO Shiny Ads, Introduces the New Shiny Ads Audience...

Shiny Ads has just announced the launch of their audience targeting platform; Roy Pereira has kindly agreed to give us more insights into this breakthrough product that helps publishers make the most of of their ad inventory.

Federated Media Publishing To Acquire Lijit Networks

Combined Entity Will Power More than 77,000 Independent Publishers Across the Web Via Comprehensive Advertising, Analytics and Reader Engagement Tools SAN FRANCISCO - Federated Media...

DataXu Announces DX3: The First Enterprise Digital Marketing Management Platform

Powerful Solution Enables Marketers to Turn Big Data into Profit BOSTON, MA – DataXu (www.dataxu.com) today announced the launch of DX3.  DX3 is the only...

LiveRail Named Video Ad Server for MediaMath

Video Technology Company Powers Industry Move Toward Real-Time Video Buying SAN FRANCISCO - LiveRail, the first real-time video ad technology platform for publishers, networks and...

Velti’s Private Exchange Allows Premium Publishers to Have More Control, Generate More Revenue, and...

Velti (NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology, announced the availability of custom private exchanges for premium publishers. By allowing publishers to cherry pick their demand partners with valuable inventory from the Velti mGage™ exchange, this latest addition puts Velti at the forefront of the mobile marketing and advertising space as a leader in optimizing ad impressions and reach to improve campaign ROI.

Adap.tv’s Video Upfront Marketplace Signals the End for the RFP Process

Adap.tv, the company that provides a programmatic way to plan, buy, sell and measure television and video advertising, today announced the launch of the Adap.tv Upfront Marketplace, the first media buying platform to automate the way of securing future inventory across multiple screens. The new offering will reduce the amount of time and money spent by media buyers and sellers on managing this once time-consuming process.

Interview: Updates on Ad Verification Progresses from Oren Netzer, CEO DoubleVerify

We are focused on our real-time bidding environment solutions. With this integration, our clients have the ability to utilize our pre-bid decisioning solution. Additionally, we are developing a solution that will evaluate and tie many different measurement metrics to provide practical and actionable guidance for the ad buyer and seller.

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