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PubMatic Announces PubLink, the Enterprise App Marketplace for Premium Publishers

PubMatic (http://www.PubMatic.com), the digital media platform company for publishers, today announced PubLink, the enterprise app marketplace for publishers. PubLink is a set of open APIs and pre-packaged integrations that enable publishers to use PubMatic’s strategic selling platform as a single point of integration to access partners and services in real time.

Adap.tv and BannerConnect to Expand RTB for Online Video in Europe

Adap.tv, the company that provides a programmatic way to plan, buy, sell and measure television and video advertising, is partnering with European real time bidding (RTB) pioneer, BannerConnect (www.bannerconnect.net). The move will rapidly expand the reach of RTB for video across Europe.

AOL Unveils Beta Version of AdLearn Open Platform

AOL [NYSE: AOL] announced the beta launch of the AdLearn Open Platform (AOP), an extension of Advertising.com’s current AdLearn technology that will allow clients to manage, optimize and analyze online marketing campaigns from one central platform. The platform provides digital marketing professionals with complete access to the robust AdLearn optimization technology, real-time bidding (RTB) capabilities, massive reach and premium inventory.

Interview: Myles Younger, Canned Banners Co-founder, Talks About DIY Creatives for Display Advertising and...

Earlier this week, digital media agency Exact Drive and display ad design platform Canned Banners announced a partnership to offer marketers a one-stop solution for launching and managing dynamic display ad campaigns. The service increases the performance and precision of display ad campaigns by personalizing ad creative in real time for each viewer. We've asked Myles Younger, Canned Banners Co-founder and Head of Marketing & Business Development, to give us more insights into the current display advertising market, the challenges and opportunities for SMBs and long tail advertisers.

Larry Harris Joins PubMatic as Company’s First Chief Marketing Officer

PubMatic (http://www.PubMatic.com), the digital media platform company for publishers, today announced that Larry Harris has joined the company as Chief Marketing Officer (CMO). A seasoned advertising and digital marketing executive, Harris has led integrated marketing and branding programs for Microsoft, Bank of America, Verizon Wireless, AT&T and Intel.

MediaMath and PubliGroupe Partner to Bring Programmatic Media Buying to German Market

MediaMath, the leading digital media-buying platform and services company, announced it has signed a joint-venture agreement with PubliGroupe, a publicly traded provider of marketing and media sales services based in Lausanne, Switzerland. The partners have formed a new dedicated company in Berlin, Spree7 GmbH, to serve the markets of Germany, Switzerland and Austria. Spree7 will offer a state-of-the-art media buying platform and services to advertisers and agencies based on MediaMath technology. The unit will launch its operations by mid-April.

Adap.tv Strengthens European Team

Adap.tv, the company that delivers a programmatic way to plan, buy, sell and measure TV and video advertising, today announced the recent hire of Lewis Sherlock and Anne Peiré; two industry veterans tapped to build upon the growth of Adap.tv in Europe.

LiveIntent Announces LFX – New Platform Designed to Unlock the Value of Subscribers

LiveIntent today announces LFX, the first platform designed to allow publishers to manage and monetize their valuable subscribers wherever they are - in email, on mobile devices and across the web. LiveIntent’s LFX provides premium publishers with the tools they need to control access and optimize yield of direct-sold, house, DSPs and Agency Trading Desks’ demand. It also allows advertisers to efficiently reach subscribers in the same way they access premium display on the web – programmatically or through a publisher’s direct ad sales force.

PubMatic Adds Ad Servers to PubLink Enterprise App Marketplace

PubMatic (http://www.PubMatic.com), the digital media platform company for publishers, today announced partnerships with publisher-side ad servers that will be integrated through PubLink, the company’s enterprise app marketplace for publishers.

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