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AOL Chooses AudienceProject as Nordic Data Partner

- A new partnership between AudienceProject and AOL allows advertisers and agencies to target audiences delivered by AudienceProject in ONE by AOL. - Programmatic advertising...

How the Convergence of Direct and Programmatic is Being Fuelled by Data

Recently, there has been increased conversation on artificial intelligence and how it can make advertising more relevant for consumers. Its potential cannot be understated...

Thirteen Months of Server-Side Header Bidding in Production: a Report from the Trenches

After more than a year of running large inventories of display and mobile traffic through our in-house built server side solution, the results are...

Time Inc.’s Viant to Acquire Adelphic

Adelphic’s Self-Service Programmatic Capabilities Bolster Viant’s People-Based Offerings Combination Will Create the Industry’s First People-Based Demand-Side Platform, Powered by Over 1 Billion Registered Users Globally NEW YORK,...

Joint Statement From White Ops CEO and Rubicon Project President on Successful Efforts Countering...

LOS ANGELES & NEW YORK - Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, and White Ops,...

How to Handle the Risks of Programmatic and Direct Campaigns

Answer me this: what is the meaning of ad security and verification for publishers? I’m not talking about the typical definition of ad security which...

Major Industry Associations and Top Innovators Join Forces with ad:tech New York to Deliver...

212NYC, The Advertising Club of New York, SheKnows Media, IoTC, Producers Guild of America, New Media Council East and Others Rally for the New...

9 Different Approaches for Non-Direct Inventory Optimization

Publishers that use multiple-demand source platforms have many challenges, and among them are data aggregation of programmatic inventory. There is no single way to...

AdRoll’s State of the Industry EMEA Report is Out

70% of EMEA Marketers Say Attribution Is Key to Success Yet Only 14% Have a Handle on It Adroll, the digital marketing specialists, released their...

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