Programmatic Buying

New Tool Will Shut Spigot for Counterfeit & Unauthorized Impressions Association Intensifies War Against Untrustworthy Supply Chain NEW YORK - The IAB Technology Laboratory announced a new...

- A new partnership between AudienceProject and AOL allows advertisers and agencies to target audiences delivered by AudienceProject in ONE by AOL. - Programmatic advertising...

Recently, there has been increased conversation on artificial intelligence and how it can make advertising more relevant for consumers. Its potential cannot be understated...

After more than a year of running large inventories of display and mobile traffic through our in-house built server side solution, the results are...

Adelphic’s Self-Service Programmatic Capabilities Bolster Viant’s People-Based Offerings Combination Will Create the Industry’s First People-Based Demand-Side Platform, Powered by Over 1 Billion Registered Users Globally NEW YORK,...

LOS ANGELES & NEW YORK - Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, and White Ops,...

Answer me this: what is the meaning of ad security and verification for publishers? I’m not talking about the typical definition of ad security which...

212NYC, The Advertising Club of New York, SheKnows Media, IoTC, Producers Guild of America, New Media Council East and Others Rally for the New...

Publishers that use multiple-demand source platforms have many challenges, and among them are data aggregation of programmatic inventory. There is no single way to...