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Tookitaki: Indian Start-up Helps Advertisers Discover, Connect and Retarget Their Social Audience

Tookitaki (www.tookitaki.com) is a social audience discovery and retargeting platform that has recently launched its beta version at iAccellerator's (( iAccelerator is an initiative...

Advertising Technology Platform Adform Appoints Industry Veteran Holger Mews as Senior Vice President of...

Adform hires Adobe’s Holger Mews to bolster stronghold on European programmatic buying market London, UK - Adform, Europe’s leading advertising technology platform, has appointed Holger...

ChoiceStream’s April Audience Cost Calendar Finds Careers and Automotive Segments Rising in Online Advertising

BOSTON - ChoiceStream, the top choice for brand advertisers interested in advanced target optimization and programmatic buying, today announced the next installment of its...

Federated Media Publishing Surpasses Yahoo!, AOL and Microsoft in Audience Reach

With 193 Million Monthly Uniques, the Federated Media Publisher Network Now Ranks #3 in Latest comScore Report SAN FRANCISCO - Federated Media Publishing, the conversational marketing...

ChoiceStream’s April Audience Cost Calendar Finds Careers and Automotive Segments Rising in Online Advertising

BOSTON - ChoiceStream, the top choice for brand advertisers interested in advanced target optimization and programmatic buying, announced the next installment of its Audience Cost...

Adam Weinroth, Former Demand Media and Spiceworks Executive, Joins OneSpot as Chief Marketing Officer

Veteran marketer brings 18 years of platform and media marketing experience to innovative content marketing startup. AUSTIN, Texas - OneSpot, the content advertising company that marries...

Interview: Roy Pereira, Founder and CEO Shiny Ads, Introduces the New Shiny Ads Audience...

Shiny Ads has just announced the launch of their audience targeting platform; Roy Pereira has kindly agreed to give us more insights into this breakthrough product that helps publishers make the most of of their ad inventory.

Casale Media Launches RTB-Enabled Sell-Side Platform

Casale Media, (www.CasaleMedia.com), an online media technology company, today announced the launch of Index Platform (www.indexssp.com), a sell-side platform that powers programmatic selling and private marketplaces for publishers. Gatehouse Media’s private marketplace, adhance media, and Casale Media’s own ad exchange, CasaleX, have been among the first adopters of the platform. As part of the announcement, Casale Media has launched Index Pulse, a real-time map of aggregate Real-Time Bidding (RTB) activity flowing through the platform.

Martini Media to Launch Premium Programmatic Marketplace (PPM)

SAN FRANCISCO, CA and NEW YORK, NY and LONDON - Martini Media, a global media and advertising company, today announced that effective March 31,...

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