Operative, a global software company, today announced that Manu Warikoo will assume the role of Chief Product Officer, leading the company’s product strategy and R&D roadmap. Previously serving as senior vice president of solutions at Operative, Warikoo will leverage his engineering and business experience in his new role to bridge product, strategy and engineering for Operative’s products and services, which simplify the buying and selling of ad inventory for media companies.
Adap.tv today introduced its new App Center for video advertising making the process of managing hundreds of brand advertising technologies as easy as managing one. Built on Adap.tv’s open platform, the App Center is a centralized place for buyers and sellers to discover, implement and manage best-in-breed brand ad technologies for TV and video from inside the Adap.tv console.
The Rubicon Project, the leading digital advertising technology company for the comScore 500, today has acquired Mobsmith, a mobile advertising platform. Combining Mobsmith’s mobile solution with Rubicon Project’s real-time trading platform, REVV, comScore 500 publishers and ad buyers will have a single platform and marketplace for buying and selling of both display and mobile ad inventory.
24/7 Media, WPP’s marketing technology company, and Microsoft Advertising announced an extensive partnership to support their customers in the rapidly changing digital advertising marketplace. As a result of this agreement, that brings together two of the largest players in the advertising industry, clients of both companies will benefit from markedly enhanced scale, optimization and automation. The global online ad market is estimated to exceed $98 billion in 2012.*
The Rubicon Project, the leading digital advertising technology company for the comScore 500, has acquired Mobsmith, a mobile advertising platform. Combining Mobsmith’s mobile solution with Rubicon Project’s real-time trading platform, REVV, comScore 500 publishers and ad buyers will have a single platform and marketplace for buying and selling of both display and mobile ad inventory.
Adap.tv today announced its Campaign Optimizer for video, a ground-breaking technology that provides buyers with full visibility into the results of a campaign before running a single impression. Using historical data to analyze billions of impressions, the Campaign Optimizer allows buyers to set the performance goals they want, and get the real-time price and inventory availability needed to achieve them.
Casale Media, (www.CasaleMedia.com), an online media technology company, today announced the launch of Index Platform (www.indexssp.com), a sell-side platform that powers programmatic selling and private marketplaces for publishers. Gatehouse Media’s private marketplace, adhance media, and Casale Media’s own ad exchange, CasaleX, have been among the first adopters of the platform. As part of the announcement, Casale Media has launched Index Pulse, a real-time map of aggregate Real-Time Bidding (RTB) activity flowing through the platform.
Rubicon Project, the leading independent digital advertising technology company for the comScore 500, today launches REVV for Mobile, enabling publishers to sell mobile ad inventory through both direct and indirect sales channels. Building upon REVV, Rubicon Project’s real-time trading platform, comScore 500 publishers and ad buyers now have a single platform and marketplace for the buying and selling of both display and mobile ad inventory. The debut of REVV for Mobile follows the acquisition of Mobsmith in May 2012.
Appatyze (http://www.appatyze.com/) today announced that it will use Adap.tv’s programmatic ad trading platform to support the buying and selling of video through its ad network, the Appatyze MARKETPLACE. Under this new partnership, Appatyze’s Facebook app developers get the automated tools and services they need to access to a wider range of demand sources, while video advertisers gain a straightforward route to reach their target audience.
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