Programmatic Buying

70% of EMEA Marketers Say Attribution Is Key to Success Yet Only 14% Have a Handle on It Adroll, the digital marketing specialists, released their...

New York – Integral Ad Science, the leader in quantifying digital media quality, today released its Q1 2016 Media Quality Report, revealing a 20.7 percent increase...

Adform’s modular approach removes the inefficiencies of waterfalling, entirely eliminates price tiers and eases setup for publishers London and New York - Adform, the independent and open...

Education, guidance and support for all publishers worldwide LOS ANGELES & NEW YORK - OpenX, a global leader in creating programmatic advertising marketplaces that drive...

Breaks Down Charges of Programmatic Ad Technology Services During a Bid Request or Response NEW YORK, NY – The Interactive Advertising Bureau (IAB) released the IAB...

In an earlier article, I discussed Automated Guaranteed, the new form of programmatic buying that specifically refers to the trading of digital media inventory...

Accuracy, Precision and Efficiency Are Achieved Through a Streamlined Solution Focused Directly on Benefiting Publishers Managing Multiple Programmatic Vendors San Diego, CA – Ad-Juster, the leader...

Over the last 8-years, advertising technology companies have largely been focused on optimizing Real-Time Bidding paradigms and platforms to “maximize” the value of display...

Company foresees continued adoption of programmatic, strong growth of native and multi-channel advertising, and increasingly sophisticated buyers driving the local programmatic space in 2016 FORT...