Programmatic Buying

PubMatic (www.pubmatic.com), the digital media platform for publishers, and Shiny Ads, the leading premium inventory automation advertising technology company, today announced that PubMatic has made available the Shiny Ads’ self-serve advertising platform to PubMatic publishers through PubLink, PubMatic’s enterprise app marketplace. The addition of the Shiny Ads platform in PubLink will give top publishers a fast, easy to implement solution for making premium ad inventory directly available to advertisers on a self-serve basis.

AdSafe Media, the leading global provider of actionable advertising intelligence data for buyers and sellers of digital media, today announced the availability of its newest proactive brand protection solution, Ad Collision Detection. Ad Collision Detection will measure instances of multiple ads from a single brand campaign appearing simultaneously on a web page. Ad Collision Detection is easy to integrate and complements AdSafe's entire suite of solutions that make media buying and selling decisions smarter and more effective.

MediaMind, a division of DG (NASDAQ:DGIT), and the leading independent provider of integrated digital advertising solutions, today announced a strategic regional partnership with Adap.tv, the world’s leader in programmatic video advertising, that will provide greater efficiency to advertising partners in Australia and New Zealand.

Federated Media Publishing, the conversational marketing pioneer and champion of content that fuels the social web, achieved the largest year over year growth in the top 20 U.S. Internet Properties according to comScore’s June 2012 Media Metrix.

Rubicon Project, the leading independent digital advertising technology platform for the comScore 500, has been ranked first in reach (measured by unique visitors) in the comScore Media Metrix monthly ranking of Ad Focus properties for July 2012.

Adap.tv announced it has been named the fastest-growing video advertising company in Inc.magazine’s 2012 “Inc. 500,” a ranking of the nation's fastest-growing private companies. In addition to the #1 position within its industry segment, Adap.tv ranked on the Inc. 500 list as the second fastest-growing company among all firms based in Silicon Valley and the San Francisco Bay Area, and ranked #32 among all companies nationwide.

Adap.tv, the company that delivers a programmatic way to plan, buy, sell and measure TV and video advertising, is continuing to expand its European team as it prepares for significant growth in the sector.

Nanigans, Inc., developer of market-leading Facebook® Advertising software, has released a feature that enables marketers to purchase advertising in Facebook search results.

Zenovia Digital Exchange (www.zenoviaexchange.com), which launched its next-generation exchange platform for digital display ads earlier this year, today began deployment of patent-pending “Velvet Rope” technology that eliminates poor or potentially fraudulent traffic from entering its marketplace.