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A Majority of Mobile Consumers Prefer to Shop Through Direct-to-Consumer Brands Rather Than Third-Party...

Survey of over 11,290 mobile consumers reveals that 70 percent want more subscription products or services SAN FRANCISCO -- Mobile consumers love the convenience of...
Ad Tech Daily

Nexstar Media’s Websites and Mobile Apps Surpass 1.1 Billion Page Views in April

Strong Digital Momentum Continues, Users Up 133% and Page Views Up 250% from April 2019 Nexstar’s Websites and Apps Now Reach 36% of U.S. AdultsMay...
Ad Tech Daily

Undertone to Bring Its High-Impact Mobile Ad Units to the Ad Council’s #AloneTogether COVID-19...

Undertones’ formats - proven to be effective at generating attention and inspiring behavior change - will be key to promoting social distancing and addressing...

Button Teams Up With Adjust to Help Marketers Fuel Their Mobile Affiliate Growth

Leading brands like Joom benefit from Button's mobile affiliate optimization technology and Adjust's real-time analytics to measure and drive performance. NEW YORK -- Button, the...

InMobi Exchange Becomes the First Mobile Supply-Side Platform to Integrate with LiveRamp’s IdentityLink

Partnership Enhances Cookieless Targeting and Measurement Across In-App and Mobile SAN FRANCISCO -- InMobi, the world's leading marketing cloud, announced its integration with LiveRamp IdentityLink™,...

Facebook Audience Network and AppsFlyer Launch First-to-Market Campaign-Level In-App Advertising Measurement

The new solution drives optimization success for gaming app developers SAN FRANCISCO -- AppsFlyer, the global attribution leader, announced a first-to-market partnership with Facebook Audience Network bringing...
Ad Tech Daily

Meetrics Forms Partnership With InMobi to Advance Quality and Transparency in Mobile Marketing

Berlin - We are proud to announce our new partnership with InMobi to increase the open measurement capabilities of media buyers and publishers alike. This partnership...
Ad Tech Daily

App Annie Ascend Unlocks Mobile Advertising and Monetization

San Francisco - App Annie, the leading mobile data and analytics company, today announced the availability of App Annie Ascend. This will introduce the...
Ad Tech Daily

AudioMob and Targetspot Combine to Revolutionize In-Game Advertising

Online, in-app gaming is an estimated $65billion (£51billion) industry with huge, highly engaged audiences ranging across all age groups, gender and geos. Gaming has never been...

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