Mobile Advertising

DMG (DSNR Media Group) – a leading provider of digital advertising solutions for online, mobile, and video, announced today that Traffiliate for Mobile, DMG's platform that provides comprehensive real-time visibility of mobile campaigns, now includes an anti click fraud solution for more accurate measurement of mobile ad effectiveness. Based on DMG’s extensive experience in mobile advertising, serving over 10 billion impressions monthly, this anti click fraud capability identifies unwanted clicks that can result in savings of tens of thousands of dollars every month for mobile advertisers. In addition to reducing costs, this software provides a more accurate assessment of clicks, leading to better planning and more effective campaign results.

Q2 2013 Digital Marketing Report by IgnitionOne highlights growth and trends in digital marketing NEW YORK – Research by IgnitionOne, a global leader in cloud-based...

COLOGNE, Germany - Adblock Plus reported that Google has removed all ad blocking apps for Android, including Adblock Plus, from the Google Play Store. Adblock Plus claims...

CAMBRIDGE, Mass. – Native and Social Rich Media ads are, by a high margin, the best performing mobile display advertising formats according to new...

Delivers insight and drives app marketing campaigns for more than 500 million users BOSTON - Localytics, the leading provider of app marketing and analytics solutions, announced...

Strategic Acquisition of Mobile Performance Marketing Technology Company Palo Alto, USA, Paris, France and London UK – Criteo, a global leader in performance display advertising, today...

‘Boost App Europe’ Offers ‘First 150 Downloads Free’ to Owners of Branded and Consumer Applications to Help Drive Downloads, Installs and Revenues for European...

The Leads Generation Platform Targeting Latinos to be Available in More Than 20 Markets by Year-End SEATTLE & SANTA MONICA, Calif. - Entravision Communications Corporation (NYSE: EVC),...

Hipcricket®, Inc. (“Hipcricket”), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), announced that Nestlé Waters North America has extended its relationship with Hipcricket by tapping the mobile solution provider to manage and execute its new mobile marketing campaign with The Pantry’s Kangaroo Express. The campaign is designed to raise awareness and drive sales of Nestlé Waters’ Arrowhead®, Deer Park®, Ice Mountain®, Ozarka® and Zephyrhills® regional brands.