Super Bowl Ads: Extended Cuts and Teaser Videos Generated 5 Times as Many Views...
The game may be over but the talk about the Super Bowl 2012 ads goes on. Social video ad company Sharethrough has just released some interesting findings: the extended cuts and teaser videos for the Super Bowl actually generated nearly five times as many views as the actual ads themselves.
ExactTarget Names Papa John’s Super Bowl Campaign Best Cross-Channel Marketing of 2012
Global interactive marketing provider ExactTarget (NYSE:ET) announced that Papa John’s Super Bowl-themed marketing campaign was named the best cross-channel digital marketing campaign of 2012, earning the pizza giant ExactTarget’s annual Power of ONE Award.
Singapore Flyer Extends Partnership with noisycrayons to Take Digital Engagement to New Heights
The Singapore Flyer, an iconic Singapore attraction boasting a Facebook fan base of some 260,000 fans, has extended its relationship with digital creative agency noisycrayons to develop new digital engagement activities that will reach out to today’s socially integrated and tech savvy urbanites in Singapore and the region.
Frigidaire Airs Most Effective Ad of Q3, According to Ace Metrix
Appliance Giant’s Ad Promoting “90 Years of Innovation” Leads a Quarter Heavy with Impressive Technology, Automotive and Philanthropic Ads
MOUNTAIN VIEW, Calif. - Ace Metrix®, the...
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