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Advertising Giant Dentsu Signs Partnership with Israeli Tech Firm Imprint

Japanese advertising corporation Dentsu Inc. has signed a new investment and multilateral business cooperation agreement with Imprint Social, a Tel Aviv-based media technology company...

Dentsu Aegis Network Takes Majority Stake in Ugam, a Global Leader in Data and...

Columbia, MD – Dentsu Aegis Network has acquired a majority stake in India-based Ugam, a leading next-generation data and analytics company serving both business-to-business...

Ex-Virgin Group Director, Alex Tai, Joins Zest the Agency as CEO

Former Virgin Group Director and Brand builder for Sir Richard Branson, Alex Tai, has been appointed as CEO at Kent and London based integrated...

WPP and InMobi Group Enter Into a Multi-year Strategic Partnership to Co-Build Unique Benefits...

Partnership to help marketers enhance brand experiences for consumers BANGALORE & MUMBAI, India -- WPP (NYSE:WPP) and InMobi Group have entered into a long-term strategic...

Wunderman Thompson Partners with Tealium

Tealium to deliver profile streaming to Wunderman Thompson’s Customer Cloud technology stack, empowering clients to collect, standardise, govern and orchestrate experiences in real time  LONDON ­–...

Isobar Launches ‘Augmented Humanity: Isobar 2020 Trends Report’

Isobar today publishes 'Augmented Humanity: Isobar 2020 Trends Report', an exploration of five trends for 2020 and beyond - download it now.  The report is authored...

Jeep’s “Groundhog Day” Wins USA TODAY’s 32nd Annual Super Bowl Ad Meter Competition

Panelists voted Jeep’s “Groundhog Day” the top-rated commercial in this year’s Ad Meter competition, presented by Kia MCLEAN, Va. -- USA TODAY, part of Gannett...
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Power To The People: Two Homemade Remakes Of Classic Ads From ITV’s ‘The People’s...

Video ad tech company Unruly compares emotions and brand uplifts of commercials featured in broadcaster’s initiative; Brand recall for remakes higher across board LONDON – How...

Social Bar from Adsterra: Revolutionary Digital Ad Format

Adsterra, a leading global advertising network, has announced the launch of a brand new, highly customizable ad format - Social Bar. Social Bar is a...

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