Ad Groups & Agencies

PARIS - Publicis Groupe, the world’s third largest communications group, reports first quarter results for 2013. Publicis Groupe CEO Maurice Lévy comments on results...

NEW YORK - adMarketplace (www.adMarketplace.com), the leader in search network advertising, and Kenshoo (www.kenshoo.com), the global leader in premium digital marketing technology, announced a partnership...

Merkle (www.merkleinc.com), a leading customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announced its prominent rankings in a new report from Advertising Age magazine. The Agency Report 2012 places Merkle among the leaders in its CRM/Direct Marketing Agency rankings, both at the global and U.S. levels. Merkle received additional distinction among the World’s Top 50, ranking overall agency services worldwide. The rankings were published in the April 30 issue ofAdvertising Age magazine (www.adage.com). The magazine’s annual report ranks marketing and advertising companies according to their 2011 revenue.

Pinterest is quickly establishing itself as a must-go destination for online marketers looking for a fresh approach to reach the desired audiences. Pinterest has been around for two years but it is the very recent growth spur that caught the attention of users and marketers alike. With millions of consumers signing up, brands are scrambling to develop strategies for marketing on Pinterest and efficiently engage with those who are pinning their interests.

Partnership with GroupM Thailand digital unit, mInteraction, provides clients with seamless access to Xaxis services NEW YORK & BANGKOK - Xaxis, the world's largest audience buying...

Industry Veteran Fred Hawrysh Appointed CEO NEW YORK - Young & Rubicam Group (Y&R Group), the diversified, global marketing and communications organization, announced the North American...

Research sheds light on Amazon’s increasing influence in the purchase pathway ST. LOUIS - A comprehensive study conducted by GroupM Next of the modern digital consumer...

New Capabilities Allow Advertisers to Quickly Turn Standard In-Stream Video Ad Campaigns Into Interactive In-Stream Campaigns Using Turnkey, Flexible Solutions NEW YORK - PointRoll, a Gannett...