Jivox Ad Platform Supports Industry’s Move to Combat Consumer Ad Blocking by Improving User...
Leading digital ad platform adds new capabilities supporting ‘L.E.A.N. Ads’ guidelines to help publishers and agencies deliver lighter, faster-loading ads at scale
PALM DESERT, Calif....
Adblock Plus Now Available on Samsung Mobile Devices
Newest Android 6 (Marshmallow) Download to Enable Adblock Plus for Samsung’s Mobile Browser
Adblock Plus, the #1 most popular browser extension for blocking annoying online...
Ad Blockers Are Holding the Industry Hostage
An Open Letter to Ad Blocking Companies Worldwide
Enough is enough.
Ad blockers are not the answer to a perfect user experience. In fact, the ad...
IAB Releases Ad Blocking Primer That Recommends a New ‘DEAL’ Between Publishers and Consumers
Ad Blocking Detection Script, and Improved User Experience, Are Keys to Better Value Exchange, Trade Group Says
NEW YORK – The IAB Technology Laboratory released its...
Iain Bourne, Marco Bertozzi, Marie Svet, and David Moore to Headline The 614 Group’s...
Newly Added Session Featuring the Information Commissioner’s Office will cover the Data Protection Regulation in the UK
London, UK – The 614 Group has today announced its fourth...
The Rise Of Influencer Marketing Means Brands Can Finally Beat The Ad Blockers
Ad blocking costing £15.5 billion in lost revenue to publishers (with one in five British adults now using ad blockers)
However, influencer marketing campaigns generating...
Invasion of Ad Blockers Threatens Future of Digital Advertising Market, New Accenture Survey Finds
Majority of consumers aware of ad blockers, and 4 in 10 would pay to remove ad interruptions
NEW YORK - Signaling a serious and growing...
GroupM’s Interaction 2016: Viewability, Fraud, Ad Blocking and Mobilization Require Industry Solutions For $160B...
Insights from 45 Markets Reveal Opportunities and Challenges for Reaching 2.3B Online Consumers
NEW YORK and LONDON - GroupM published Interaction 2016, an annual report offering insights...
IAB Tech Lab Releases LEAN Scoring Product Roadmap to Stem the Tide of Ad...
Critical Industry Scorecard to Assist Publishers, Marketers & Agencies in Supporting Digital Properties and Interactive Ad Opportunities with Optimized User Experience
NEW YORK - The...
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