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Revcontent Implements Protected Media’s Anti-Fraud Solution for Increased Brand Protection

Serving 250bn content recommendations per month, Revcontent reaches 97% of US Households Tel Aviv, Israel – Protected Media, a global provider of digital advertising solutions...

Rocket Fuel Launches New Anti-Malvertising Platform Leveraging the Power of AI and Google Cloud...

Rocket Fuel’s Platform Improves Protection For Advertising Partners And Consumers REDWOOD CITY, Calif. - Rocket Fuel (NASDAQ:FUEL), a predictive marketing platform, announced a new solution...

IAB Tech Lab Launches Assault on Illicit Advertising Inventory

New Tool Will Shut Spigot for Counterfeit & Unauthorized Impressions Association Intensifies War Against Untrustworthy Supply Chain NEW YORK - The IAB Technology Laboratory announced a new...

zvelo Releases Invalid Traffic (IVT) Dataset to Eliminate Wasteful Ad Spending

Leveraging trillions of data points, IVT gives advertisers the most insight into non-human and otherwise fraudulent traffic sources Greenwood Village, Colorado – zvelo (www.zvelo.com), the...

comScore Becomes the First Company to Receive ABC Certification for Video Viewability Measurement to...

ABC grants comScore the first certification for Online Video Ad Viewability in validated Campaign Essentials™ LONDON, UK– comScore announced that it is the first company...

Pepperjam Optimizes Advertiser Efficiency by Providing Automated Publisher Recruitment Recommendations

New application cuts through the noise for marketers to help make recruitment easier by recommending the best publishers that match business goals WILKES-BARRE, Pa. -...

Taykey Uses ‘Wisdom of the Crowds’ to Tackle the Inventory Quality Challenge with Smart...

New York, NY - Real-time data company, Taykey, today announced the launch of the Taykey Smart Whitelist, a real-time data layer designed to proactively optimize...

Barometric Releases New Invalid Website Traffic Search Tool, Clean Score

First-of-its-Kind Free Tool Proactively Monitors Invalid Traffic to Increase Publishers’ Quality of Site Traffic NEW YORK - Barometric, MRC-Accredited provider of the industry’s most advanced...

Taykey’s New Report on Programmatic Media Buying: Striking the Balance of Quality Inventory with...

New York, NY - A new report commissioned by real-time data company, Taykey, found that a majority of marketers (88 percent) feel forced to...

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