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Zenovia Digital Exchange Introduces Innovative ‘Velvet Rope’ Technology to Improve Traffic Quality for Display...

Zenovia Digital Exchange (www.zenoviaexchange.com), which launched its next-generation exchange platform for digital display ads earlier this year, today began deployment of patent-pending “Velvet Rope” technology that eliminates poor or potentially fraudulent traffic from entering its marketplace.

DoubleVerify Receives ABC Certification for BrandShield

Certification recognizes DoubleVerify as a leading protector of brands online New York – DoubleVerify, the worldwide leader in online media measurement, campaign effectiveness and insights,...

Mobile Bot Traffic on Pace to Waste Nearly A Billion Dollars of Advertising Budgets...

Solve Media Q1 Market Advisory Update Shows Bots Continue to Impact the Effectiveness of Online Advertising Campaigns NEW YORK – Solve Media (www.SolveMedia.com) issued its...

Integral Ad Science Announces Industry’s First Pre-Bid Fraud Detection Solution Enabling Brands to Avoid...

Integrations with Partners Include Turn and Over 15 Others NEW YORK, NY - Integral Ad Science, the technology company dedicated to ensuring brand safe and high...

AdJuggler CEO John Shomaker Explains How the New AdJuggler Release Increases Both Brand Safety...

AdJuggler, a long-time supply-side platform has been quietly expanding it business into intelligent monetization, mobile application support, and mediation across heterogeneous demand sources. John...

DoubleVerify Uncovers Ad Fraud Tied to Copyright Infringement Sites, Costing Online Advertisers $6.8 Million...

New York, NY – DoubleVerify, the worldwide leader in online transparency, accountability and performance measurement has uncovered elaborate advertising Fraud activity on over 1,200...

Mobile Bot Traffic on Pace to Waste Nearly A Billion Dollars of Advertising Budgets...

Solve Media Q1 Market Advisory Update Shows Bots Continue to Impact the Effectiveness of Online Advertising Campaigns NEW YORK - Solve Media (www.SolveMedia.com) issued its latest...

Rubicon Project Steps up Efforts to Further Root out Botnets and Non-Human Traffic

Company Offers Latest Details on Innovative New Tools and Programs That Help Patrol and Protect Its Massive Real-Time Trading Platform For Buying and Selling...

OpenX Launches Groundbreaking Real-Time Traffic Quality Monitoring System

Proprietary Dual Human and Automated, Real-Time Filtering Process Ensures the Quality of Impressions in OpenX Ad Exchange LOS ANGELES - OpenX Technologies, Inc. (OpenX), a global...

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