Ad Inventory Quality

American Express, Allstate, Maybelline, GE Capital, Disney, Toyota, Comcast, Subway, LL Bean, Farmers, Starbucks, Honda Among Dozens Paying for Invalid Ad Impressions MADISON, WI -...

Both Buy and Sell Side Are Now Able to Eliminate the Industry Average 20 Percent Fraud Rate Across Display, Video and Mobile Ad Campaigns NEW...

Startup Helps Campaigns and Web Sites Avoid Non-Human Traffic Saving Advertisers and premium Publishers Billions in lost ad spend MADISON, WI - MdotLabs (www.MdotLabs.com) a SaaS...

Solve Media Bot Traffic Market Advisory Update shows 51% of web activity in the US suspected to be fraudulent; a rise of 8% in...

Offers Insights into How to Avoid ‘Bots’ and Other Hazards That Lead to Wasted Impressions and Inaccurate Audience Metrics NEW YORK, NY — The Interactive...

One of the increasingly hot topics of the year appears to be that of ad viewability, particularly in light of the Media Rating Council...

Viewability and Brand Safety Increased as Suspicious Activity, Ad Clutter and Ad Collisions Decreased NEW YORK, NY - Integral Ad Science, the leading global provider...

Strategic partnership assures ad viewability, brand safety and fraud protection for brand advertisers  NEW YORK – DoubleVerify, the leader in digital performance solutions and...

Reaffirms DV leadership in protecting brands online LONDON – DoubleVerify, the leader in digital performance solutions, today announced it has received certification from ABC...