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Barometric Releases New Invalid Website Traffic Search Tool, Clean Score

First-of-its-Kind Free Tool Proactively Monitors Invalid Traffic to Increase Publishers’ Quality of Site Traffic NEW YORK - Barometric, MRC-Accredited provider of the industry’s most advanced...

Taykey’s New Report on Programmatic Media Buying: Striking the Balance of Quality Inventory with...

New York, NY - A new report commissioned by real-time data company, Taykey, found that a majority of marketers (88 percent) feel forced to...

evania video Partners with Protected Media in Collaboration to Fight Against Fraudulent Traffic

New York City, NY - evania video, a leading publisher management platform in the video advertising industry, announced the integration of Protected Media digital...

Five Ways to Achieve Easy Advertising in the Programmatic Age

Today’s advertising industry is a far cry from its pre-digital self. Huge innovation across the sector has forced many advertisers to transition away from...

OpenX Report Finds Ads.txt Adoption Accelerating with Majority of ComScore 1000 Now On Board;...

OpenX retains top spot as the #1 independent exchange listed on comScore 1000 ads.txt files LOS ANGELES & NEW YORK - OpenX, the world’s leading...

OpenX Cracks Down on Ad Unit Abuse by Banning 300×250 Video and Other Low-Value...

The ban directly targets video fraud, further strengthening the quality of the OpenX Exchange OpenX, the world’s leading independent advertising technology provider, announced the company...

AppNexus Expands Inventory Quality Initiative Through Partnership with White Ops

AppNexus, the world’s leading independent advertising technology company, announced a partnership with the cybersecurity company White Ops to shut down the flow of advertising...

Acceptable Ads Committee Announces New Ad Criteria

Mobile-specific Acceptable Ads criteria now in play. London - eyeo, makers of Adblock Plus, the #1 most popular browser extension for blocking annoying online advertisements with over...

Research: 4 in 10 Brands Deliver Ads on Unsafe Sites

-          New research by Sizmek reveals 38% of marketers admit to having delivered an advert on a harmful or unsafe web page -          61% currently have a...

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