Publisher’s Guide: 7 Questions to Ask Before Choosing a Malware Blocking Solution
Blockers ease workflows for ad and revenue operations teams. In spite of that, blocking (at best) is an imperfect band-aid solution to a persistent...
MOLOCO Receives TAG Global Brand Safety Certification
TAG’s exacting standards assure buyers that their ads won’t be associated with content that could jeopardize their brand’s reputation
REDWOOD CITY, CA — MOLOCO (www.molocoads.com),...
DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio
DV Exposes ‘BeatSting,’ a scheme generating fake audio ad traffic at scale through large audio platforms
NEW YORK -- DoubleVerify (“DV”) (NYSE: DV), a leading software...
Render Media Partners Exclusively with Revcontent for Industry-Leading Technology and Ad Quality
SARASOTA, Fla. - Revcontent, leading content recommendation network, announces its latest exclusive partnership with Render Media, one of the fastest growing digital publishing companies in...
PubMatic Expands Relationship with MediaMath, Providing Access to Premium Mobile, Video, and Programmatic Direct...
CANNES, France - PubMatic, the marketing automation software company for publishers, announced the expansion of its relationship with MediaMath to include programmatic sales of...
OpenX Named First Certified Partner for PubNation’s Newly Launched Ad Quality Platform for Publishers
Crowdsourced approach streamlines process to identify and remove bad advertisements
LOS ANGELES & WASHINGTON & NEW YORK - OpenX, the recognized leader in quality for...
Index Exchange Partners with Forensiq to Combat Ad Fraud
Integration Further Improves Index Exchange’s Ability to Detect, Report & Eliminate Fraudulent Inventory Across the Exchange
NEW YORK – Index Exchange, the principled exchange for...
Are Your Brand’s Advertisements Showing Up on Porn Sites?
15% of advertisements appear on sites that harm the brand’s reputation, reveals a new report. For instance, finding a Pepsi ad in a pornographic...
New Research Uncovers the Limits of Viewability
New research from real-time advertising experts, Quantcast, reveals 97% of European inventory is not available at 80%+ viewability goal
Key Findings:
Only three percent of European...
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