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MediaMath and White Ops Build Transparency and Trust into the Programmatic Supply Chain

By blocking sophisticated invalid traffic and fraudulent impressions before purchase, publishers and advertisers can focus on the consumer experience NEW YORK -- MediaMath, acclaimed independent programmatic...

MRC Continues Meetrics’ Accreditation for Sophisticated Invalid Traffic Detection and Filtration and for Desktop...

Berlin – Meetrics, the leading European software company for advertising measurement and analytics, has been granted continued accreditation by the Media Rating Council (MRC)....

Ad Fraud to Cost North American Advertisers $100 Million a Day by 2023

New Profile of Ad Fraud in North America by TrafficGuard and Juniper Research NEW YORK - Ad fraud prevention specialist TrafficGuard, has teamed up with...
Ad Tech Daily

White Ops Receives Investment from Goldman Sachs Merchant Banking Division and ClearSky Security to...

Investment will further accelerate White Ops' growth and expansion in new markets NEW YORK -- White Ops ("White Ops" or the "Company"), the global leader in...

TrafficGuard Appoints Jennifer Burrington as Senior Vice President of Sales to Lead Company’s Expansion...

Burrington will leverage more than 20 years of experience in the mobile and digital advertising technology industries to accelerate growth of TrafficGuard’s North American...

Index Exchange Partners with White Ops to Deliver Invalid Traffic Protection Against Sophisticated Bots...

White Ops Advertising Integrity helps scale Index Exchange’s commitment to invalid traffic protection and adds fraud protection to video, in-app and CTV inventory LONDON – Index...
Ad Tech Daily

IAS Now Offers Fraud and Viewability Measurement Across Pinterest

London, UK - Integral Ad Science (IAS) today announced the launch of its new Pinterest integration, which delivers viewability and fraud measurement for Pinterest’s mobile...
Ad Tech Daily

Tappx Leads AdTech Industry for App-Ads.txt Adoption

- 42matters ranks Tappx as 2nd most listed direct ad partner in Google Play - Barcelona, Spain - Tappx, a leading AdTech company delivering digital...

clean.io Partners with Index Exchange to Expand Malvertising Protection for Publishers and Consumers

BALTIMORE -- clean.io, the rapidly emerging global leader in malvertising prevention for publishers and platforms, and Index Exchange, one of the world's largest independent ad...

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