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Brands Matter: US$22 Trillion Wiped off Company Values in q1 2020, but Global Study...

COVID-19 panic slashed US$22 trillion off company valuations worldwide in Q1 2020 (from US$116.6 to US$94.8 trillion between January and April).While the global economy...
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Facebook Hits #1 Position in Mobile App Advertising, According to AppsFlyer’s Latest Performance Index

The Performance Index includes two new monetization-driven rankings — vital information in a freemium-driven app ecosystem SAN FRANCISCO -- AppsFlyer, the global attribution leader, today...

Mobile Media Revenue to Approach $860 Billion By 2025

BOSTON -- COVID-19 will boost worldwide revenue on content consumed on mobile phones by 28% in 2020 according to Strategy Analytics latest report “Global Mobile Media Forecast:...
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IAA Joins With United Nations to Show How Brands Can Drive Economic Recovery Post...

London: The International Advertising Association (IAA), announced the dates for its upcoming annual Creativity4Better Conference, Brands: The Engine for Economic Revival –  which will explore  ‘why...
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Spiceworks Ziff Davis Study Reveals the Impact of COVID-19 on IT Budgets and Emerging...

Despite stagnating revenues, 80% of businesses expect IT budgets to grow or remain steady next year AUSTIN, Texas -- Spiceworks Ziff Davis announced its annual...
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How the Coronavirus Pandemic Has Changed Media Consumption

Statista shares insights into the global media landscape. Hamburg, 25. August 2020 – A report, published by Statista, looks at the changes in global media...
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Privacy Within Ad-Tech: Why a Consumer-First Approach Is Needed, Says Eyeo

Despite the shift amongst browsers and regulators to privacy, consumer sentiment has been the real catalyst for change Predictions are a tricky business in the...

eBay Predicts a Rise in Passion Purchases as New Research Reveals Christmas Is Coming...

New report suggests shopping will shift from materialistic to meaningful, as Brits prioritise spending time with loved ones this Christmas London: Covid-19 has caused Christmas to...
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New Kenshoo Research: Shoppable Ads Saw Robust Spending Growth in Q2 Despite the Challenges...

Product ads in both Search and Social channels are up compared to last year, despite the overall channels declining over the same period as...

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