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The Golden Ticket to Targeting Success in 2019

Ad spend is expected to top £20 billion for the first time this year, mostly thanks to digital growth. But ensuring such substantial investment...

One Year After GDPR Came Into Force, Over 50% of US News Sites Still...

More than four in 10 (42%) US news sites still completely block visitors from Europe a year after GDPR’s introduction A further 9% offer a limited...

LiveRamp Acquires Consent Management Platform Faktor

Company Expands Suite of Privacy Offerings and Doubles Down on Commitment to Data Stewardship LONDON, UK – LiveRamp® (NYSE: RAMP), the identity platform powering exceptional experiences, announced...

Ogury Announces Major Updates to its Consent Manager

Ogury, the leading technology company specialised in Mobile Journey Marketing (MJM), has announced the launch of Ogury Consent Manager to strengthen its Mobile Journey...

GDPR Risk – 1,768 Dark Web Tags Running on Fortune 100 Websites

New research reveals websites belonging to Fortune 100 companies have a total of 1,768 dark web tags running Tags are causing a total average website...

Two Thirds of Marketers Say Walled Gardens Are Major Block to Improving First-Party Data

68% of marketers say that walled gardens do not provide enough data to effectively analyse and measure campaigns 77% expect their audience targeting to be...

Sovrn Releases OneTag to Help Publishers Grow Their Business

Boulder: Sovrn, which offers products and services to more than 25,000 independent online publishers, announced the official release of OneTag, a unified mechanism to simplify...

Crownpeak Boosts Industry GDPR Compliance with Native Integration of IAB Transparency and Consent Framework

New York: Evidon from Crownpeak, a global leader in privacy management and digital governance management, announced it will increase transparency in the advertising industry by integrating...

Ace Metrix Study Shines Light on Misconception of Consent Among Research and Data Companies

Peter Daboll, Ace Metrix CEO, urges research industry to spearhead data privacy standards LOS ANGELES - Ace Metrix, the leader in measuring the impact of...

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