Covatic Launches A-Type, a Solution to the ID and Privacy Challenge Faced by the...
A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising without tracking users. It is designed...
MRC Continues Meetrics’ Accreditation for Sophisticated Invalid Traffic Detection and Filtration and for Desktop...
Berlin – Meetrics, the leading European software company for advertising measurement and analytics, has been granted continued accreditation by the Media Rating Council (MRC)....
The Golden Ticket to Targeting Success in 2019
Ad spend is expected to top £20 billion for the first time this year, mostly thanks to digital growth. But ensuring such substantial investment...
One Year After GDPR Came Into Force, Over 50% of US News Sites Still...
More than four in 10 (42%) US news sites still completely block visitors from Europe a year after GDPR’s introduction
A further 9% offer a limited...
LiveRamp Acquires Consent Management Platform Faktor
Company Expands Suite of Privacy Offerings and Doubles Down on Commitment to Data Stewardship
LONDON, UK – LiveRamp® (NYSE: RAMP), the identity platform powering exceptional experiences, announced...
Tealium Leads Industry with Enhanced Privacy and Consent Functionality
Tealium reaffirms its position as a leader in data governance and customer data privacy with enhanced product capabilities
LONDON: Tealium, the leader in real-time customer data...
GDPR Risk – 1,768 Dark Web Tags Running on Fortune 100 Websites
New research reveals websites belonging to Fortune 100 companies have a total of 1,768 dark web tags running
Tags are causing a total average website...
Sovrn Releases OneTag to Help Publishers Grow Their Business
Boulder: Sovrn, which offers products and services to more than 25,000 independent online publishers, announced the official release of OneTag, a unified mechanism to simplify...
Ace Metrix Study Shines Light on Misconception of Consent Among Research and Data Companies
Peter Daboll, Ace Metrix CEO, urges research industry to spearhead data privacy standards
LOS ANGELES - Ace Metrix, the leader in measuring the impact of...
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