GDPR

More Contextual Targeting Ad Campaigns Will Fill Data Gap Senior media buyers for hundreds of the world’s biggest brands are predicting 43 per cent of...

Worst case scenario sees only one in 10 firms given access to data in post-GDPR era, with digital giants dominating as the cookie crumbles London: The...

Peter Daboll, Ace Metrix CEO, urges research industry to spearhead data privacy standards LOS ANGELES - Ace Metrix, the leader in measuring the impact of...

New York: Evidon from Crownpeak, a global leader in privacy management and digital governance management, announced it will increase transparency in the advertising industry by integrating...

Boulder: Sovrn, which offers products and services to more than 25,000 independent online publishers, announced the official release of OneTag, a unified mechanism to simplify...

68% of marketers say that walled gardens do not provide enough data to effectively analyse and measure campaigns 77% expect their audience targeting to be...

New research reveals websites belonging to Fortune 100 companies have a total of 1,768 dark web tags running Tags are causing a total average website...

Ogury, the leading technology company specialised in Mobile Journey Marketing (MJM), has announced the launch of Ogury Consent Manager to strengthen its Mobile Journey...

Company Expands Suite of Privacy Offerings and Doubles Down on Commitment to Data Stewardship LONDON, UK – LiveRamp® (NYSE: RAMP), the identity platform powering exceptional experiences, announced...