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Sports Related Spending to Soar This Summer as Pre-Pandemic Life Resumes

New insights from eBay Ads UK reveal the potential for brands to engage with an excited but nervous nation as sports events get back...

White Bullet Partners with Peer39 to Help Defund Online Piracy

Leading IP protection company White Bullet to enable advertisers to enjoy cutting-edge contextual targeting whilst continuing to deliver brand safe solution London, UK: Cybersecurity and...
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Dentsu Announces the Integration of Its Identity Resolution Platform, Merkury, with Salesforce’s Customer Data...

New solution enables brands to grow, enhance, and activate first-party customer data COLUMBIA, MD -- Dentsu and Merkle, dentsu international’s customer experience management (CXM) service...
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Industry Leaders from News Corp, Xaxis, U of Digital and Quantcast Present Ideas for...

Adapting to Cookieless Future is Like Learning “a TikTok dance” Says One Top Industry Exec SAN FRANCISCO -- At the industry summit, The Cookie Conundrum: A Recipe...

Independent Study Shows LiveRamp’s Authenticated Traffic Solution Drives More Than 340% Return on Investment...

Global Adoption of ATS Cements its Position as Leading Post-Cookie Solution in Ecosystem, Surpassing 400 Publishers and 70 Platforms SAN FRANCISCO -- LiveRamp® (NYSE: RAMP)...
Ad Tech Daily

Covatic Launches A-Type, a Solution to the ID and Privacy Challenge Faced by the...

A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising without tracking users. It is designed...

Novatiq Announces Supership Holdings Partnership to Scale Its Privacy-First Identity Solution Across Japan And...

LONDON -- Novatiq, the only privacy-first identity solution to leverage first-party network operator intelligence, has today announced a significant commercial partnership with Supership Holdings....

The Trade Desk Appoints Joshua Smith as Senior Vice President, Chief Privacy and Product...

NEW YORK -- Global advertising technology leader The Trade Desk (NASDAQ: TTD) today announced the appointment of Joshua Smith as Senior Vice President, Chief...
Ad Tech Daily

Comscore and Viant Partner to Expand Cookie-Free Predictive Audience Access

RESTON, Va. – Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a new partnership agreement with...

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