Online Advertising Challenges

Ad spend is expected to top £20 billion for the first time this year, mostly thanks to digital growth. But ensuring such substantial investment...

Fraud continues to increase in the Asia-Pacific region. Knowing this, advertisers and publishers must take steps to avoid fraudulent activity. To do this, we...

Blockers ease workflows for ad and revenue operations teams. In spite of that, blocking (at best) is an imperfect band-aid solution to a persistent...

-- New AppNexus Marketplace Product Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet-- New York - AppNexus, the world’s leading...

New statistics from AOP show the percentage of advertising impressions being blocked has fallen, but revenue loss continues to rise for publishers  London, UK: The Association...

Today’s advertising industry is a far cry from its pre-digital self. Huge innovation across the sector has forced many advertisers to transition away from...

ABC grants comScore the first certification for Online Video Ad Viewability in validated Campaign Essentials™ LONDON, UK– comScore announced that it is the first company...

New Tool Will Shut Spigot for Counterfeit & Unauthorized Impressions Association Intensifies War Against Untrustworthy Supply Chain NEW YORK - The IAB Technology Laboratory announced a new...

Release of Comprehensive Page-Level Traffic dataset provides industry-leading granularity for fighting back against ad impressions from bots and undesirable traffic Greenwood Village, Colorado – zvelo...