Online Advertising Challenges

Paul Barford, Co-founder of MdotLabs: "Pay-Per-View Networks Fraud Cost Advertisers Over $180 Million Annually" Usenix Security Symposium Dr. Barford and BIM Director of Engineering, Kevin Springborn,...

DMG (DSNR Media Group) – a leading provider of digital advertising solutions for online, mobile, and video, announced today that Traffiliate for Mobile, DMG's platform that provides comprehensive real-time visibility of mobile campaigns, now includes an anti click fraud solution for more accurate measurement of mobile ad effectiveness. Based on DMG’s extensive experience in mobile advertising, serving over 10 billion impressions monthly, this anti click fraud capability identifies unwanted clicks that can result in savings of tens of thousands of dollars every month for mobile advertisers. In addition to reducing costs, this software provides a more accurate assessment of clicks, leading to better planning and more effective campaign results.

Company Offers Latest Details on Innovative New Tools and Programs That Help Patrol and Protect Its Massive Real-Time Trading Platform For Buying and Selling...

Solve Media Q1 Market Advisory Update Shows Bots Continue to Impact the Effectiveness of Online Advertising Campaigns NEW YORK – Solve Media (www.SolveMedia.com) issued its...

Evidon, the global leader in revealing the invisible web, today announced that it is now serving more than two billion “AdChoices” privacy notices a day around the world. Including the AdChoices icon in online ads is the fundamental requirement of compliance with Self-Regulatory Programs for Online Behavioral Advertising in the United States, which is administered by the Digital Advertising Alliance (DAA), and in the European Union, which is administered by the European Interactive Digital Advertising Alliance (EDAA).