Online Advertising Challenges

Or: How I learned to stop targeting and love the results LOS ANGELES - The following is an opinion editorial by Mason Wiley, senior vice...

25 Percent of the Total U.K. population accesses the Internet via a Mobile Device LONDON, U.K., DECEMBER 3, 2008 – comScore, Inc. (NASDAQ: SCOR), a...

WESTLAKE VILLAGE, Calif. - BankCard USA, an industry-recognized credit card processing provider, partnered up with Sherman Oaks-based, pay-per-click advertising & click-fraud specialist, Connection Marketing,...

SANTA MONICA, Calif. - Buyers and sellers in the advertising industry rely on audience measurement services to provide the data needed to make informed...

LONDON - Location-based advertising is gaining momentum as a new advertising medium. It provides more targeted and efficient marketing tools for advertisers and represents...

Top Provider of Search Advertising Quality Management Honored in Internet Award Category AUSTIN, Texas - Click Forensics™, Inc., the industry leader in scoring, auditing, and...

Will Standardize Key Metrics in the Interactive Industry NEW YORK - The Interactive Advertising Bureau (IAB) today announced the release for public comment of Audience...

New Ways to Improve and Measure Ad Performance, Heightened Privacy Concerns and Online Video Are Trends to Watch SAN FRANCISCO - 1020 Placecast, the first...

Award-Winning Ad Serving Platform Helps Clients Achieve Faster ROIs and Better Manage Their Advertising Spending ALEXANDRIA, Va. November 4, 2008 AdJuggler, the industry leader in...