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When Audiences Adapt, So Must Technology

Intro   Since the 23rd March, our world has changed significantly. The Government imposed lockdown has had a profound effect on our everyday lives.  Well before these restrictions were due to come into force,...

Merkle’s COVID-19 Customer Engagement Report Finds 52% of Marketers Increased Spend Since the Pandemic...

Data highlights how marketers have been impacted and are innovating as a result of the COVID-19 crisis COLUMBIA, Md. -- Merkle (www.merkleinc.com), a leading technology-enabled,...

World’s Top 25 Most Valuable Media Brands Could Lose Over US$40 Billion of Brand...

Media sector moderately impacted by COVID-19 pandemic, brands could lose up to 10% of brand value, equating to a US$40 billion loss cumulativelyDespite controversies,...
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COVID Drives Long-Term Consumer Shift Towards Online Shopping, New e-Commerce Study Reveals

Social distancing economy drives long-term shift towards online shopping, new study reveals Half (49%) of UK shoppers say they’ve discovered a new form of online...

Centro Unveils Technology to Improve Campaign Management Across Walled Gardens

Basis Assistant Web Browser Extension Maximizes Effectiveness and Collaboration Across Media Teams Chicago — Centro (https://www.centro.net), a global provider of advertising technology, today released a...
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Unruly Expands Brand Protection Suite For Advertisers Through Global DoubleVerify Partnership

LONDON -- Video ad tech company Unruly announced it has expanded its brand protection solution through a global partnership with DoubleVerify, a leading software platform for digital media measurement, data...

TrafficGuard Appoints Jennifer Burrington as Senior Vice President of Sales to Lead Company’s Expansion...

Burrington will leverage more than 20 years of experience in the mobile and digital advertising technology industries to accelerate growth of TrafficGuard’s North American...

Creative Studio Fluoro® Leads Rebrand of ‘Affectv’ to ‘Hybrid Theory’

London-based creative studio rebrands international AdTech company based on frustrations of the industry  London: Creative Studio Fluoro® has completed the rebrand of international AdTech company...
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New Kenshoo Research: Shoppable Ads Saw Robust Spending Growth in Q2 Despite the Challenges...

Product ads in both Search and Social channels are up compared to last year, despite the overall channels declining over the same period as...

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