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Tappx Leads AdTech Industry for App-Ads.txt Adoption

- 42matters ranks Tappx as 2nd most listed direct ad partner in Google Play - Barcelona, Spain - Tappx, a leading AdTech company delivering digital...
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IAA Joins With United Nations to Show How Brands Can Drive Economic Recovery Post...

London: The International Advertising Association (IAA), announced the dates for its upcoming annual Creativity4Better Conference, Brands: The Engine for Economic Revival –  which will explore  ‘why...

Mobile Media Revenue to Approach $860 Billion By 2025

BOSTON -- COVID-19 will boost worldwide revenue on content consumed on mobile phones by 28% in 2020 according to Strategy Analytics latest report “Global Mobile Media Forecast:...

clean.io Partners with Index Exchange to Expand Malvertising Protection for Publishers and Consumers

BALTIMORE -- clean.io, the rapidly emerging global leader in malvertising prevention for publishers and platforms, and Index Exchange, one of the world's largest independent ad...

Sourcepoint Acquires RedBud to Provide Deeper Insights for Media Ecosystem

Consent management platform acquires RedBud team and technology which highlights hidden privacy vulnerabilities and performance issues NEW YORK and LONDON: Sourcepoint, the privacy compliance platform...
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Undertone and Integral Ad Science (IAS) Introduce Viewable-to-Complete Video Buying Metric

NEW YORK -- Undertone, the leader in Intelligent High Impact who creates the most memorable digital experiences for brands, has officially released its new...

Ignorance Around Advertising Is Putting the Free Internet at Risk

Ignorance around advertising is putting the free internet at risk The Trade Desk calls for the advertising industry to educate consumers as new research reveals...
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Brands Matter: US$22 Trillion Wiped off Company Values in q1 2020, but Global Study...

COVID-19 panic slashed US$22 trillion off company valuations worldwide in Q1 2020 (from US$116.6 to US$94.8 trillion between January and April).While the global economy...

Marketers for an Open Web Calls on CMA to Block Google’s Privacy Sandbox

Coalition of businesses asks Competition watchdog to impose ground-breaking legal block on launch of ‘anti-competitive’ Google browser technology London - A coalition of leading technology and...

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