Online Advertising Challenges

New suite infers audiences independent of cookies or mobile app IDs Verizon Media today announced the launch of its Next-Gen Solutions suite, a first-to-market offering...

Partner affiliate marketing attribution solution is first-of-its-kind for effectively capturing campaign and traffic source throughout the whole advertising network chain BERLIN — Swaarm announced the launch of...

Blis enters Japanese market and strengthens presence in Asia and North America through reseller partnerships  LONDON:  As part of its global expansion, Blis, the leading privacy-first location-powered...

New insights from eBay Ads UK reveal the potential for brands to engage with an excited but nervous nation as sports events get back...

New solution enables brands to grow, enhance, and activate first-party customer data COLUMBIA, MD -- Dentsu and Merkle, dentsu international’s customer experience management (CXM) service...

Adapting to Cookieless Future is Like Learning “a TikTok dance” Says One Top Industry Exec SAN FRANCISCO -- At the industry summit, The Cookie Conundrum: A Recipe...

Global Adoption of ATS Cements its Position as Leading Post-Cookie Solution in Ecosystem, Surpassing 400 Publishers and 70 Platforms SAN FRANCISCO -- LiveRamp® (NYSE: RAMP)...

A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising without tracking users. It is designed...

LONDON -- Novatiq, the only privacy-first identity solution to leverage first-party network operator intelligence, has today announced a significant commercial partnership with Supership Holdings....