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Verve Group Taps Pixalate to Help Combat Ad Fraud

Verve Group, a privacy-first omnichannel ad platform, today announced the addition of Pixalate’s Analytics tool to its ad fraud detection and measurement mechanisms. This...
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BuzzFeed Announces Filing of a Registration Statement on Form S-4 for Proposed Merger With...

BuzzFeed Reports Q1’21 YoY Revenue Growth of 14% and a 54% Improvement in Adjusted EBITDA Merger Anticipated to Close in Q4’21 NEW YORK -- BuzzFeed, the leading...

RTB House Achieves TAG Certified Against Fraud Seal

Trustworthy Accountability Group Awards RTB House with TAG Certified Against Fraud Seal for Setting High Standards to Combat Fraud in Digital Advertising RTB House, a...

Anzu and HUMAN Partner to Safeguard the In-Game Advertising Space

Tel Aviv and New York — Anzu, the world’s most advanced in-game advertising platform, and HUMAN Security, Inc. (formerly White Ops), the global leader...
Ad Tech Daily

Sourcepoint and MediaMath Announce First-of-its-kind Partnership to Provide ‘Privacy-Safe’ Inventory Segments

The integration offers advertisers the ability to target segments that align with the highest privacy standards NEW YORK & LONDON -- Sourcepoint, the data privacy software...

ShowHeroes Group Announces Landmark UK Partnership with Skyrise

The partnership brings together ShowHeroes’ powerful semantic targeting technologies with Skyrise’s advanced, privacy-compliant audience targeting capabilities ShowHeroes Group, a global leader in digital video content,...
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LiveRamp Announces Identity Resolution Solution for AWS Clean Rooms

SAN FRANCISCO -- LiveRamp (NYSE: RAMP) announced the launch of a new partner solution for AWS Clean Rooms by Amazon Web Services (AWS). This solution allows customers...
Ad Tech Daily

i2Coalition Launches Ethical Web Data Collection Initiative to Promote Industry Best Practices

The initiative is an international, industry-led consortium of web data collectors focused on strengthening public trust of the web scraping industry, and developing principles...
Ad Tech Daily

DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio

DV Exposes ‘BeatSting,’ a scheme generating fake audio ad traffic at scale through large audio platforms NEW YORK -- DoubleVerify (“DV”) (NYSE: DV), a leading software...

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