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Reactivpub Launches the “Cost Per Fan” Advertising Model

Paves the Way for Facebook ROI Monitoring by Launching the Market’s First Ever Solution for Measuring the Impact of Fans SOPHIA ANTIPOLIS, France - How...

Ringleader Digital Redefines Mobile Advertising with Groundbreaking Tracking of Individual User Activity Across the...

Proprietary Media Stamp Technology Extends Online Advertising Capabilities to Mobile; Enables Mobile Publishers and Advertisers to Reach Customers with Targeted Offers; Increases Campaign ROI...

BrightTag Enhances Privacy Controls as Clients Take Action on EU Cookie Directive

When we launched BrightTag ONE-Click Privacy last year, we gave site owners the tools to provide meaningful choices to consumers while responding to privacy regulations that vary by country. By integrating our site-level privacy controls with consumer choice tools, brands can offer clear “one-click” privacy options that stop sending data to third-parties when users opt out.

Sense Networks Partners with TRUSTe to Deliver Privacy-Safe Mobile Ads

Mobile Advertising Leader Builds Trust and Engagement with Consumers through Enhanced Privacy Options NEW YORK - Sense Networks, the leader in delivering mobile ads based on...

eyeReturn becomes first Canadian DSP accepted into the NAI

eyeReturn Marketing announced today it has joined the Network Advertising Initiative (NAI), the industry’s self-regulatory body for setting the standard for online privacy standards. eyeReturn Marketing is a leading provider of agency ad-serving services and recently launched eyeDemand, Canada’s premium Demand-Side Platform (DSP). eyeReturn Marketing joins the industry body as the first Canadian DSP, alongside more than 90 online advertising companies, including the 15 largest advertising networks, data exchanges, and marketing analytics service providers.

Adobe Announces Privacy Solution for Digital Advertisers and Publishers

Adobe Systems Incorporated (NASDAQ:ADBE) announced enhancements to Adobe® TagManager, creating a highly flexible privacy solution that helps digital advertisers and publishers give consumers notice and control over how their data is used online. The solution will initially focus on managing third-party cookies used for behavioral advertising, a requirement of the ePrivacy Directive.

TRUSTe Partners With BrightTag to Expand EU Privacy Management Suite

Joint Solution Combines Industry-Leading Privacy and Tag Management Platforms to Provide Businesses With an Integrated Solution to Address the EU Cookie Directive SAN FRANCISCO, CA...

Adconion Direct Taps TRUSTe to Achieve Compliance with Ad Privacy Self-Regulatory Requirements

SANTA MONICA, Calif. –Adconion Direct (www.adconiondirect.com), the standalone performance solutions business unit of Adconion Media Group, announced it will use TRUSTe’s OBA compliance platform...

PubMatic Joins Network Advertising Initiative, Ensuring High Standards for Consumer Privacy

PubMatic (http://www.PubMatic.com), the digital media platform company for publishers, announced that it has joined the Network Advertising Initiative (NAI) in support of the highest standards in advertising and consumer privacy.

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