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HopStop Chooses Ringleader to Serve Location-Based Ads to Mobile Users

Advertisers Now Benefit from Hyper-Targeting Capabilities Offering Metro-Area HopStop Consumers Localized Promotions of Immediate Interest NEW YORK - Ringleader Digital, the only third-party ad serving...

Ringleader Digital Redefines Mobile Advertising with Groundbreaking Tracking of Individual User Activity Across the...

Proprietary Media Stamp Technology Extends Online Advertising Capabilities to Mobile; Enables Mobile Publishers and Advertisers to Reach Customers with Targeted Offers; Increases Campaign ROI...

Gannett acquires social media provider Ripple6

MCLEAN, Va. - Gannett Co., Inc. (NYSE:GCI) has acquired Ripple6, Inc., a leading provider of social media services. Ripple6 will become a wholly owned...

24/7 Real Media and OgilvyOne enter Joint Venture to launch China's ITOP Digital Advertising...

SHANGHAI, China - 24/7 Real Media, Inc., the leading digital marketing company, and OgilvyOne China’s ITOP Performance Marketing division, announced that they are entering...

Hydra SVP of Marketing on Online Advertising: Get What You Pay For and Pay...

Or: How I learned to stop targeting and love the results LOS ANGELES - The following is an opinion editorial by Mason Wiley, senior vice...

Despite Being Over-Hyped, Location-Based Advertising Offers Opportunities, Says ABI Research

LONDON - Location-based advertising is gaining momentum as a new advertising medium. It provides more targeted and efficient marketing tools for advertisers and represents...

Placecast Identifies the Top Digital Advertising Trends in 2009

New Ways to Improve and Measure Ad Performance, Heightened Privacy Concerns and Online Video Are Trends to Watch SAN FRANCISCO - 1020 Placecast, the first...

New Akamai Service Enables Online Publishers to Better Monetize Their Advertising Inventory

First offering within Company's new Advertising Decision Solutions line helps publishers develop new ad strategies, improve campaign effectiveness, and increase revenue CAMBRIDGE, MA - November...

Burst Media Study Reveals That 80% of Web Users Are Concerned about Privacy Online

BURLINGTON, Mass. - Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results from a...

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