User Privacy

Lookout, the leading mobile security company, announced its Mobile App Advertising Guidelines: A Framework for Encouraging Innovation While Protecting Privacy. The Mobile App Advertising Guidelines provide a framework to help app developers and ad providers – such as ad networks and ad exchanges – understand how they can explore new ad display techniques and access personal information while adhering to strong mobile privacy and user choice principles. By equipping mobile advertisers and developers with clear privacy and user experience guidelines, Lookout aims to enable growth and innovation in mobile advertising, while protecting user privacy and increasing the trustworthiness of ads.

Trade Organization Releases Comprehensive FAQ to Address Publisher, Marketer & Agency Questions About Mozilla’s Actions Against the Ad-Supported Internet NEW YORK - The Interactive Advertising Bureau...

The latest in a series of exclusive insider webinars on the EU ePrivacy Directive is to be hosted 22 March by Evidon, the world leader in empowering consumers and businesses to see, understand and control data online. This 90-minute session will specifically address the issues facing sell-side companies – ad networks, DSPs, trading desks, publishers and others – as businesses look to demonstrate compliance and increased tracking transparency in accordance with the often ambiguous guidance provided by regulators.