User Privacy

Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behavior REDMOND, Wash. and RESTON, Va. —  For the first time...

Top Ad Network Helps Advertisers Reach the Right Customers at Each Stage of the Purchase Cycle NEW YORK - 24/7 Real Media, Inc., the leading...

LONDON - As a result of the recent “locationgate” controversy (centering on Apple’s and others’ logging of the location of mobile devices as they...

New York – LiveIntent, the platform for buying and selling email ad inventory exactly like display, is now supporting the Digital Advertising Alliance’s (DAA)...

As expected (see my earlier article), ValueClick has officially announced the launch of their Precision BT suite, providing new opportunities for behavioral targeting. Below...

Extends Industry Leading Standard for Consumer Data Disclosure and Transparency to Web Publishers and Marketers SEATTLE - BlueKai, the world’s largest data auction marketplace for...

http://blog.betteradvertising.com/2009/12/07/self-regulation-your-business-and-your-privacy/ By Scott Meyer, CEO, Better Advertising Fitting The Pieces of Self-Regulation Together WASHINGTON - At Better Advertising, we believe that industry self-regulation is the key to...

Demystifies Key Online Advertising Practices, Increases Awareness of Consumer Choice Tools NEW YORK - To educate consumers and provide them with the resources to help...

According to a recent AdSense blog announcement and the very email I found in my inbox yesterday, Google has now enabled third-party ads on...