Massive Inc., comScore Announce Breakthrough In-game Advertising Research Methodology
Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behavior
REDMOND, Wash. and RESTON, Va. — For the first time...
24/7 Real Media Introduces Lifecycle Media Management for Strategic Online Targeting
Top Ad Network Helps Advertisers Reach the Right Customers at Each Stage of the Purchase Cycle
NEW YORK - 24/7 Real Media, Inc., the leading...
Despite Privacy Issues, Location Analytics Market Forecast by ABI Research to Reach $9 Billion...
LONDON - As a result of the recent “locationgate” controversy (centering on Apple’s and others’ logging of the location of mobile devices as they...
LiveIntent Announces Support for Ad Choices; Incorporates Consumer Notification into Banner Ads Served in...
New York – LiveIntent, the platform for buying and selling email ad inventory exactly like display, is now supporting the Digital Advertising Alliance’s (DAA)...
ValueClick Media Launches Predictive Behavioral Targeting
As expected (see my earlier article), ValueClick has officially announced the launch of their Precision BT suite, providing new opportunities for behavioral targeting. Below...
BlueKai Launches Complimentary White-Label Consumer Registry
Extends Industry Leading Standard for Consumer Data Disclosure and Transparency to Web Publishers and Marketers
SEATTLE - BlueKai, the world’s largest data auction marketplace for...
Self-Regulation, Your Business and Your Privacy
http://blog.betteradvertising.com/2009/12/07/self-regulation-your-business-and-your-privacy/
By Scott Meyer, CEO, Better Advertising
Fitting The Pieces of Self-Regulation Together
WASHINGTON - At Better Advertising, we believe that industry self-regulation is the key to...
IAB Launches “Privacy Matters”, Its First-Ever Consumer Education Campaign
Demystifies Key Online Advertising Practices, Increases Awareness of Consumer Choice Tools
NEW YORK - To educate consumers and provide them with the resources to help...
Third Party Ads on Google AdSense Content Network
According to a recent AdSense blog announcement and the very email I found in my inbox yesterday, Google has now enabled third-party ads on...
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