C3 Metrics and Marketing Productivity Group today introduced iMMedia-C™, a comprehensive, scientific offering for marketers seeking the most advanced ROI solutions for their marketing dollars.
AdSafe Media today announced that it is one of four content verification (CV) tools to receive a public certificate of capability from ABC (Audit Bureau of Circulations), the industry body for media measurement.
There’s no denying that brand marketing and online advertising are converging…and at a rapid pace. Now, brand marketers have a money-back guarantee that their digital brand dollars will produce return. ValueClick Media, a division of ValueClick, Inc. (NASDAQ: VCLK), today announced the launch of the 20/20 Brand Guarantee, the company’s promise to deliver on a marketer’s brand lift objectives, or their money back.
PubMatic (www.pubmatic.com), the digital media platform for publishers, announced that it will integrate comScore’s Validated Campaign Essentials (vCE) tool into PubLink, PubMatic’s enterprise app marketplace.
AdSafe Media, the leading global provider of actionable advertising intelligence data for buyers and sellers of digital media, today announced the enhancement of its proactive brand safety solution for advertisers and agencies with a new level of protection: Suspicious Activity Detection (SAD). The new offering takes the company's leading solution for fraud identification a step further, introducing the industry's first and only proactive protection against inventory suspicious of both click fraud and impression fraud.
AdSafe Media, the leading global provider of actionable advertising intelligence data for buyers and sellers of digital media, today announced the availability of its newest proactive brand protection solution, Ad Collision Detection. Ad Collision Detection will measure instances of multiple ads from a single brand campaign appearing simultaneously on a web page. Ad Collision Detection is easy to integrate and complements AdSafe's entire suite of solutions that make media buying and selling decisions smarter and more effective.
comScore Validated Campaign Essentials (vCE) Receives MRC Accreditation for Online Campaign Validation
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has received accreditation from the Media Rating Council (MRC) for the validation suite in comScore validated Campaign Essentials™ (vCE), which includes viewability, brand safety, in-country geographic delivery, engagement, and removal of non-human traffic. comScore’s unique solution combines patented and patent-pending technological approaches to measuring viewability, which account for census-level ad delivery.
Nielsen, a global provider of information and insights into what consumers watch and buy, today announced its latest innovation for cross-platform advertising. Nielsen Online Audience Segments – TV Viewing links online and offline consumer behaviors by providing marketers the ability to connect with TV audiences online and more strategically align their TV and online ad campaigns.
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and the VivaKi Nerve Center today announced they will integrate a custom offering of comScore’s validated Campaign Essentials™ (vCE) solution Audience On Demand™ (AOD). Through this partnership, AOD will be the first addressable media buying practice to incorporate comScore’s viewability data on a “pre-bid” basis, allowing for both the refinement of AOD’s inventory footprint as well as the real-time adjustment of bids to reflect the potential for an impression’s viewability.
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