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Google Selects Innovid for New Google Measurement Partner Program

Trusted Third-Party Measurement Provider Innovid Enables Viewability Metrics Reporting for YouTube Video Ads NEW YORK - Innovid, the world’s leading video marketing platform, announced the...

Integral Ad Science’s Video Viewability Targeting Technology Now Available through Turn

New York – Integral Ad Science (IAS), the leader in quantifying digital media quality, today announced that independent omni-channel ad tech company, Turn, has added IAS’s pre-bid video...

Adverty Is Granted Second Us Patent for in-Game Ad Viewability Technology

Adverty AB (publ) has been granted a second patent by the United States Patent and Trademark Office for its in-game ad viewability technology. The...

sovrn Joins Integral Ad Science Certified Viewability Partner Program

BOULDER, Colo. - sovrn announced it has gained membership to Integral Ad Science’s Certified Viewability Partner Program. Integral is the leader in quantifying digital...

MRC Grants DoubleVerify Accreditation for In-App Viewability, SIVT for Mobile Web and Desktop Traffic...

NEW YORK - DoubleVerify, the recognized leader in digital quality solutions, today announced that it has received Media Rating Council (MRC) accreditation for mobile in-app viewability, its sophisticated invalid traffic...

DoubleVerify Expands Mobile In-App Viewability Solution with Partners Amobee, InMobi, Innovid, Medialets, Mobilefuse, and...

NEW YORK – DoubleVerify, the recognized leader in digital quality solutions, announced it has expanded its footprint for the company’s mobile in-app viewability solution with...

Maverick Japan Selects Protected Media to Provide Market Leading Traffic Verification Solutions

Japan’s leading DSP affirms commitment to transparency and strong traffic validation measures by deploying Protected Media’s cybersecurity traffic verification Maverick Japan, one of Japan’s  fastest...

Measurement of Viewability Continues to Rise Though Inconsistencies and Limitations Remain

New Sublime Skinz study confirms increasing commercial use of viewability but also reveals measurement shortcomings including failure to incorporate non-standard ad units and a...

Tremor Video Expands Real-Time Viewability Optimization Options through Partnership with Moat

New Integration Continues the Company’s Leadership as a Pioneer in Viewability NEW YORK - Tremor Video, Inc. (NYSE:TRMR), the premium video marketplace elevating brand advertising...

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