Sticky Overcomes Viewability Dilemma with New Optimization Platform ‘AdVantage’
Measures and predicts campaign performance based on the time an ad is seen
San Francisco, CA: Sticky, the cloud-based eye tracking and emotion measurement platform,...
Sovrn Completes Acquisition of UK-Based OnScroll
Continues growth with human viewable ad technology and expansion into UK and European markets
BOULDER, Colo. - Sovrn Holdings, Inc., advocate and partner to independent...
Integral Ad Science and FreeWheel Partner to Provide Publishers with a Global Solution to...
London, UK - Publishers using FreeWheel's video monetisation platform now have a simple solution for verifying and protecting their digital video inventory. Today, Integral...
New LEAN Ads Achieve 30KB Weight and 93% Viewability
Combating ad blocking starts with the industry improving the customer experience
New technology from the original native ad company, Vibrant Media, has slashed the ad...
Genesis Media Announces Content Channels Setting a New Standard for the Precision of Video...
Genesis Media Now Offers Page Level Targeting Data Further Solidifying it as the Most Viewable In-Market Solution; Channels Include Auto, Health, Travel, Lifestyle &...
Mozoo Launches World’s First 100% Viewable Mobile Video Ad
New format combines three types of ad unit in one, to create the optimum mobile advertising experience
London UK: Mozoo, the mobile monetisation specialist, launched OUT-ROLL™, the...
GroupM’s Interaction 2016: Viewability, Fraud, Ad Blocking and Mobilization Require Industry Solutions For $160B...
Insights from 45 Markets Reveal Opportunities and Challenges for Reaching 2.3B Online Consumers
NEW YORK and LONDON - GroupM published Interaction 2016, an annual report offering insights...
Integral Ad Science Verification Now Available for Snapchat Inventory
London, UK -- Over 188 million people use Snapchat every day to express themselves, live in the moment, and learn about the world -- making...
Brightcom Integrates GeoEdge and Forensiq to Reinforce Viewability and Ad Traffic Quality
REINFORCING THEIR COMMITMENT TO ENHANCE HIGH QUALITY ADS AND FIGHT CLICK & CONVERSION AD FRAUD, AND MALVERTISING
NEW YORK, N.Y — Brightcom, a leading global ad...
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