Ad Viewability

London, UK - Publishers using FreeWheel's video monetisation platform now have a simple solution for verifying and protecting their digital video inventory. Today, Integral...

London, UK -- Over 188 million people use Snapchat every day to express themselves, live in the moment, and learn about the world -- making...

The Attributor Treats Attribution as Audience Verification and Breaks Through Walled Gardens NORTH ANDOVER, Mass. -- Semcasting (www.semcasting.com), creators of the patented IP targeting technology...

LONDON -- A global survey of almost 5,000 digital media marketers reveals that the vast majority plan to increase their investment in the emerging field...

Ad fraud protection solution accredited for SIVT detection for in-app display and video served impressions NEW YORK -- Forensiq by Impact, a full-funnel ad fraud...

IAS launches Online Conversion Lift, empowering advertisers to tie ad verification and exposure-time metrics to campaign success NEW YORK -- Advertisers now have the ability...

Study Shows Viewability is a Market Reality Beyond Digital, Finding 29% of TV Ads are Not Viewable NEW YORK -- According to a new study...

Berlin – Meetrics, the leading European software company for advertising measurement and analytics, has been granted continued accreditation by the Media Rating Council (MRC)....

NEW YORK -- Undertone, the leader in Intelligent High Impact who creates the most memorable digital experiences for brands, has officially released its new...